What Are You Apologizing For?

I recently asked colleagues how they, their families, and their businesses were faring during these difficult, unprecedented times.

I offered that there may also be some increased opportunity in all this. In response, a few folks were concerned about how to market without seeming opportunistic.

It’s always interesting to me when people worry about “taking advantage of the situation.”

It hints at the apology women are always making for being in business, and the apology society in general makes for wanting to be paid for the helpful and valuable services they provide to those who need them.

But let me ask you this: If you are in this to help people, how is that taking advantage of them?

Are you lying? Are you cheating? Are you stealing?

I’m assuming your answer is no to all these.

Then why on earth are you apologizing for being in business and wanting to provide good, honest work that HELPS people?

This hints at the deep-seated money issues we have and the work we must continue to do around our money issues and professional self-esteem.

Because here is what I can tell you for sure:

  1. People who have always been running online businesses are the least impacted right now during this pandemic. For many/most, it is business as usual. They are still working with clients, creating output, and providing value. And those folks STILL want and need administrative support no matter what. Your support is the backbone of their business, the infrastructure that holds it together and keeps things humming along, running smoothly, and moving forward for them!
  2. There is an untold number of businesses RIGHT NOW who are looking to radically adapt to more online ways of working with clients and creating even more opportunities to help more people that don’t require face-to-face work and interaction (other than video conferencing perhaps). THEY NEED YOUR HELP AND INSIGHT NOW MORE THAN EVER!

It is not taking advantage by being ready and available to help those folks who are seeking support in these ways!

They are lost. They don’t necessarily know what they need or how to find or perhaps even articulate the kind of help they need. They may be overwhelmed with the situation right now and going in circles about where to even start.

This is an opportunity to be of service to them, a guiding light.

That is why it is always your job to know not only what they want, but what they need; to make yourself visible for them; to explain and illustrate some of the many ways you can help them; and to let them know you are out here, ready and poised to HELP them get through this and create an even better business than they had before.

You are not a taker by being in business. You are a giver!

Remember that and it will change your perspective and how you present what you have to offer.

Love to you all! This is not a bed of roses, but we WILL get through this and it is an opportunity for growth for all of us.

#inthistogether

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