Competitive Advantage Isn’t About the Competition

Competitive Advantage Isn't About the Competition

You all are smart enough to understand that “competitive advantage” has nothing to do with your colleagues, right?

“Competitive advantage” is about emphasizing those unique traits, attributes, experiences, perspectives and strengths that help your ideal clients connect with you.

It’s what helps bring your educational marketing message to life and stand out from the sea of rote, repetitive scripts that everyone else parrots.

It’s about illuminating your uniqueness, giving your right clients a reason to choose you, making it easier for them to recognize your special, extra sparkle and discern that you’re the right fit for them.

It’s not a competition with your colleagues.

It’s a communication that happens between you and your potential clients.


Have you thought about or identified your unique and extra attributes that clients enjoy when they work with you? Is this something you struggle with? Let me know your thoughts or questions in the comments. Maybe we can help. 🙂

4 Responses

  1. Hollie Ferguson says:

    My thoughts exactly!

  2. Karen Berry says:

    Sounds brilliant to me!

  3. Good read. My clients rave about me but despite my somewhat high need for recognition, I almost zone out or immediately forget their remarks. I do like the idea of the competitive advantage being a part of your value proposition.

  4. Oh, I hope you are saving their remarks, LaToya. Those are the most authentic testimonials you can get. 🙂

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