I was watching a video one recent morning and it reminded me of something that I wanted to share with you:
I am replaceable… and that’s a good thing.
What I mean is this:
I am not indispensable because I keep my clients dependent on me.
I’m indispensable because I empower them to run their own businesses without me if, when and where they need to or should they ever choose to.
Any of them could walk away from me tomorrow and be okay and not lost as to what or where anything is.
If I got sick or anything happened to me (god forbid), they are all in great shape to be able to take over and run with things themselves.
I don’t withhold their own information from them (e.g., think web designers who withhold passwords or sign up for client domains and hosting in their own names instead of the client’s).
I don’t make them have to go through me to get access to their own documents, administration and services.
I specifically use certain tools and work with clients in ways that they always have access to everything they need.
They stay with me by choice, not because they’re stuck and it would be too much trouble to extricate themselves.
They stay because I make their business (and life) better. I ease their burdens. They have less stress and more free time.
Because I’m good at what I do and always do what I say I will, they trust me implicitly.
Those are the best reasons for clients to stick with you.