I’m a die-hard proponent of unitasking (perfect term!) and have been since day one.

You simply can’t focus on anything well and be fully present when you’re trying to focus on a million other things all at the same time.

(By the way, this goes for target markets, too. You can’t be super relevant, compelling, interesting and irresistible — and offer truly meaningful solutions and results — trying to be all things to all people.)

One of the things I love so much about being a business owner is that I get to set the quality standards, conditions and pace of my work and say “no!” to anything that compromises that.

No more bosses telling us “I need that 100-page proposal perfectly proofed and edited in 5 minutes, and, oh, answer the phones while you’re at it.”

Check out this study confirming what us uni-taskers have known all along:

Media Multitaskers Pay Mental Price, Stanford Study Shows

Still buying into the employer-driven myth and impossible standards of multitasking? Take this free multitasking test, and see how you do:

The Myth of Multitasking Revisited

(This article originally posted August 10, 2010 and updated for 2016.)