Archive for January, 2015

Whether You Think You Can or Think You Can’t, You’re Right

Whether You Think You Can or Think You Can't, You're Right

This quote stuck out to me after reading (yet another) a post on a business forum by someone who wanted to start her business, but had just lost her job, had no money, lived in a rural area… and so on and so forth.

She had every excuse in the book about how there was absolutely nothing she could do about her circumstances.

I wanted to point out to her, “Whether you think you can or think you can’t, you are right.” 😉

Whether You Think You Can or Think You Can't, You're Right

She was looking at all the negatives and resigning herself to her circumstance—and victimhood—instead of focusing on what she COULD do, what opportunities she COULD find or create for herself, what circumstances she could change and which actually had more options available to her than the ones she was resigning herself to if she just put her mind to it.

I’m not saying certain challenging circumstances don’t exist. I’m no Pollyana when it comes to facing facts.

There IS a difference, however, in taking stock of what IS and acknowledging those things, and staying stuck in self-pity and creating self-fulfilling prophesies.

How you deal with the hand you are dealt and what you do to make optimum use of that hand is going to determine your success not only in business, but in life.

Instead of lamenting about everything that is wrong, focus on what is RIGHT and how you can go about making lemonade about of whatever lemons you’ve got in your basket at the moment.

Put on your thinking cap and you can always create new possibilities for yourself and your life.

May not be easy, it may even be incredibly difficult (who said it was all supposed to be easy anyway?). It might be something you’d rather not have to do (and don’t have to do forever), but there is ALWAYS a way forward, a way out, a way around, a way up.

It all depends on your own outlook.

Headed to Sundance Today! Wanna Meet Up?

Headed to Sundance! Wanna Meet Up?

I am on my way to the Sundance Film Festival in Utah today!

Anyone live near my route? I’ll be going through Portland, Oregon, then east through southern Idaho, and then south to Park City, Utah.

Maybe we could meet up along the way either on my way there or on the way back.

Give me a shout on Facebook or shoot me an email. I’d love to meet you!

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How to Choose Your Target Market

Happy Sunday! 🙂

I just completed an updated version of my guide How to Choose Your Target Market.

Clarified some concepts and instructions that I think will help people more easily wrap their brains around target marketing and how to choose the right one for them.

Even if you already have this guide, this is a new and improved up-to-date version so you’ll definitely want to grab your copy (it’s still free!).

You will build your business, get clients and make more money more quickly and easily with a target market.

Having a target market makes EVERYTHING easier in your business.

Here’s the link: How to Choose Your Target Market

How Do You Know If a Potential Client Will Be a Good One?

How Do You Know If a Potential Client Will Be a Good One?

Someone on one of the LinkedIn groups I belong to asked this question not long ago:

I have a client that I really don’t think can handle a virtual work situation. She doesn’t communicate well, doesn’t want to set aside time that I can ask questions about work. She expects me to understand everything the first time she tells me. I could go on. I want to learn from this situation and compile some questions I can ask future potential clients to determine if they can work virtually with me. Any ideas?

My advice to her?

Run away, lol.

You already see the red flags. This is not someone who is likely to make for a good client, and will probably end up making you pull your hair out.

Start a list called Unideal Client Profile. Then, list each characteristic you’ve listed in your post.

Whenever you are tempted to step over your standards and ignore when your gut is telling you someone is not a good client candidate, take that list out to remind you why you don’t want to take on any client like that.

Unideal client are far too costly and unprofitable to work with. They cost your business far more than you realize, and not just monetarily.

The psychological toll they take is not anything you can afford.

Every unideal client takes up 3-4 times the space in your practice that an ideal client does because an unfit client generates huge negative energy that drains you while ideal clients create positive reciprocal energy that invigorates you.

You also want to start your Ideal Client Profile and add the opposite of these characteristics to that list.

Every time you realize a positive or negative attribute of a prospect or client, add those to your lists. This is an exercise you should conduct throughout the life of your business.

These lists help you get conscious and intentional about the clients you choose by documenting and formalizing your standards around who is the best fit for you—and who isn’t.

You never want to take on any ol’ client just for the money. That’s where 90% of problems start in the first place.

And you can’t serve well and do your best work for any client who simply isn’t a good mutual fit. It would actually be unethical to take that kind of client on.

The other part of this is using your website to prequalify prospective clients.

So in the course of your website content and marketing message, you want to make clear the kind of clients you’re looking to work with, who you work best with, what kind of clients benefits most from working with you and this way of working together (this is your ideal client) as well as who doesn’t (your unideal client, the client who isn’t a good fit for working with you). These Ideal and UN-Ideal Client Profiles help you with that.

There’s a whole host of other ways you can prequalify clients, but this is a start.

These steps will help you avoid wasting precious time in conversations and consultations with people who don’t fit that initial level of qualification as a good client candidate.

(And if you want to save yourself all kinds of angst and wasted time, money and effort and start getting more ideal clients and more action from your website, check out my Build a Website that WORKS guide.)

It’s My Birthday (and a Special Deal for you Today Only)

It's my birthday (and a special deal for you today only!)

It’s my birthday! I’m eating cake today and no one is going to stop me, lol.

In honor of my birthday, I have a special deal for you:

Today only, you can get my Build a Website that WORKS marketing guide for half off!

Just type this code into the discount field when you check out and you’ll get this guide for only $74.50: itsmybirthday

One of the biggest problems in our industry is a proliferation of websites all saying the same things. Here’s how this happens:

When someone is new in business, they have no idea where or how to start crafting their website and marketing message.

So what do they do?

They look around at everyone else in the industry, see what they are doing and saying, and just imitate that (or worse, straight up copy and plagiarize).

They think, “Oh, this is what everyone else in the industry is doing and saying. That must be what I’m supposed to be doing and saying on my website, too.”

And then that’s exactly what they do.

So this is a common practice, but it’s not a good one when it comes to putting together your website and crafting your marketing message in a way that gets you results–i.e., CLIENTS.

The problem with this is they are assuming the masses know something they don’t.

What they fail to realize is those people did exactly the same thing as they are doing now, without any more knowledge or understanding–or success.

It’s this crazy, self-perpetuating cycle of monkey-see, monkey-do with people copying people who aren’t doing any better than they are.

On top of that, all copying what everyone else in the industry is doing and saying does is make you and your business that much more invisible in the marketplace. You need to stand out, not blend in.

In fact, websites that all do and say the same thing is one of the top complaints I hear year after year from clients who contact me. It’s completely frustrating to them.

And when you don’t give prospective clients any reason to see you as different, they always resort to price-shopping. Because all you are to them then is another box on a shelf… a commodity (the kiss of death).

You have to keep in mind: you are not your ideal client. And our own industry is not your prospective client or target market. You can’t look at things through your eyes or the lens of our own industry.

So now you might be thinking, “Well, if I shouldn’t do that, what DO I do? How DO I figure out how to write my own marketing message in a way that differentiates me and resonates with those I’d like to be my clients?”

That is exactly what you get with my guide, Build a Website that WORKS!

You don’t even need to be a good writer (which is another myth people believe).

Not only do I share with you my own conversion system and exactly how to implement it on your own website in a way that is unique to you, I walk you step by step by step through the process of writing your own unique, compelling marketing message that speaks your target market’s language.

With my original patented, proprietary plug-n-play tool, your copy will practically write itself. There is no easier way to put together a website and craft your marketing message anywhere that I’ve seen.

So check out Build a Website that WORKS!, and if it’s for you, be sure to take advantage of this one day half-off offer. It’s gone tomorrow so act now.

(Have some cake today, too!)