It’s not necessary to be a phoney-baloney in your marketing to get clients.
If you’re a solo, don’t pretend you’re a bigger company.
When it comes down to it, that’s just plain dishonest, a lie.
Is that really how you want to start your valued new client relationships?
And what kind of clients will you end up with based on false pretenses?
What happens to trust once they find out they’ve been snookered, manipulated?
Trust, credibility and rapport are established through honesty and by demonstrating your competence, professionalism and capabilities through your writing, the presentation of your website and other marketing collateral, and the polish and effectiveness of your policies, processes and protocols.
I get that people want to help clients see how skilled, competent and credible they are, and that some think the only way to do that is to portray themselves as bigger as if they have more people involved in their business than there actually are.
But dishonesty is never the answer.
Engaging in false presenses belies your own low professional self-esteem and the belief that you are not enough, that the way you operate your business as a solo is not enough.
It’s also presuming that prospective clients have any problem with it.
Imagine the better fitting clients you would get, client it would be more joyful to work with, simply by sharing honestly the size of your business and how you operate, and being the real you.
I have two categories on my blog here with posts that will help you learn how to instill trust and demonstrate your competence without being dishonest or unethical:
Check ’em out!