Another word to delete from your biz vocabulary: Delegate.
Delegate (like the word “assistant”) is a term of employment that denotes an employer-employee relationship. It keeps clients thinking they are some kind of employer to you which in turn causes a whole host of problems in the relationship and your ability to command proper professional fees.
You aren’t some subordinate peon clients dump their junk work on. And clients should never be abdicating responsibility for their own business.
Employers delegate. But in a business relationship, it’s not any client’s role to “delegate” to you.
With clients, you consult with them, determine what their needs, goals and challenges are, determine your recommendations and present your suggested plan of support. Client’s should never be delegating to you at their whim.
The words you use shape how clients treat the relationship. Do you want to be their flunky or their trusted advisor? Because there’s a big difference in how they treat those two roles and the relationship.
So if you want to be treated as their administrative expert, their trusted advisor and business peer, don’t use the word “delegate.” Use words and terms like “share,” “release,” “free” and “let go of” instead.