Building a Business Simply Takes Time

Building a business just takes time. There’s no way around it.

Because growing a business is more than just getting clients and providing the service.

It’s learning about (and implementing and practicing and honing) practice management and how to operate effectively, profitably and productively.

It’s learning how to conduct consultations that get results.

It’s learning how to price, package and market.

It’s copywriting and learning how to create an effective marketing message and implement a conversion strategy.

It’s learning how to manage clients and set and manage expectations.

It’s setting up infractures and getting clear about your standards and ideals and the things that will keep your business sustainable, growing and moving forward.

Growing a business is not an event, it’s a process, an evolution, a journey. And these things are simply going to take time.

So you have to be prepared for the long-haul. None of it is going to happen overnight and most of it simply CAN’T happen overnight. That’s just not how it works.

Why do I mention this?

Because our industry is plagued by internet marketers who prey on our peoples’ hopes and dreams of business ownership with false expectations that they can start a business in only 30 days, “get 10 clients in 10 days” and be an overnight success.

And when that doesn’t happen, they become discouraged and dejected, thinking they are doing something wrong.

The only thing they did wrong was buying into bullshit.

So this post is to let them know that all of this is going to take time and yes, it’s completely normal.

4 Responses

  1. Thank you Danielle as always for your amazing blogs. Building a successful business does take time and is not an overnight event. I’m realizing that if I want to have a thriving growing business it will take time and to just keep learning and growing, to never give up and to continue on this journey. I want to look back one day and see all of the trials and tribulations of being a business owner and smile knowing that it was not a sprint but a marathon and an amazing one at that!

  2. Catherine says:

    This is SO true! The official start date of my business was December 9th, but I really did not get rolling until after the start of the new year. Since then, I’ve had a few projects, but nothing steady. I thought it might be because I was not marketing myself properly, but from everything I have learned from blogs, webinars, etc., it looks like I’m doing everything I am supposed to be doing.

    There are times when I find myself feeling discouraged and wondering if I’m cut out to do what I’m doing. Thankfully, I have a wonderful husband that is quick to remind me that “it takes time!”

    So, you see… the topic of this blog is not an unfamiliar one. We just need to remind ourselves that “perseverence” is a big part of getting the job done.

  3. Hi Danielle:

    Thank you. I have been feeling discouraged too but I am pushing forward. Time is of an essence. You are an inspiration to all of us.

  4. Linda Vanderveen says:

    Such good advice for those of us who love jumping in with both feet and expect good things to happen overnight! I know in my head it will take time, but your reminder helps keep discouragement at bay.

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