You’re not in business to be “money-saving.”

You’re in business to make a positive difference in the lives and businesses of your clients.

And that costs money.

If you make your message all about being “money-saving,” if that’s the very first and foremost thing you’re talking about, that’s code for “cheap.”

And guess who that attracts? Cheap clients who don’t want to pay for anything.

If you make those people your clients, you will always be broke.

So, ask yourself. Are you in business to be cheap or are you in business to make a difference in the lives of your clients?

If it’s the latter, then focus on that message, NOT on discounts and savings and free this and that.

When you do that, you’ll get clients ready and willing to pay well because they aren’t there for the free or cheap buffet, they are there to have a difference made in their business.