I always say, you need to become an expert not only in your own business, you also in your target market’s business and industry.

Why is that important?

Because you can’t become an expert in every business/field/profession in the world (and they are ALL very different from each other), but you CAN become an expert in one of them.

And that deeper knowledge and understanding is what is going to allow you to charge the big bucks because you’ll be have more clarity and insight with which to define your support solutions.