Never, ever refer to yourself as a WAHM or mompreneur/mumpreneur. You won’t be taken seriously.
You might be one, but it’s irrelevant to business and not what you should be focusing your prospects on.
Because here’s what people that attracts, what they think:
“Oh, a nice little work at home mommy. She’ll be grateful to get the measly $5/$10 bucks an hour I pay her.”
I was watching Shark Tank the other day and this one entrepreneur (a woman doctor, by the way) was asked if she had any reps selling for her. She told them she didn’t; instead she had “6 moms” doing that work.
You see the implication don’t you? I couldn’t help but shout at the TV!
She was devaluing these women because they were “moms.” They were doing her selling and managing of sales for her, but were presumably being paid peanuts compared to what she would be paying for “real” sales reps.
This is exactly why you don’t want prospects viewing you as a work-at-home mom. You want them seeing you as nothing less than a businesswoman and an expert in administration.
It’s wrong and it shouldn’t be, but the fact remains that when you advertise/market yourself as a “work-at-home-mom,” people will devalue you and think of you as something other/less than a businessperson. And they will accordingly expect to only pay you peanuts.
I don’t know why more moms don’t get fired up about this. As a mom myself (though my daughter is grown now) you better believe I am presenting myself as nothing but a business person because anyone who shortchanges me, shortchanges my family/kids.
I would be just as responsible for that shortchanging by settling for crumbs and marketing myself in ways that caused my marketplace to devalue me.
Use that mama bear energy to get good and fierce about learning whatever you need to learn so you can start marketing like a proper business, get proper cients and start making the kind of money you and your family deserve.