Marketing Isn’t About You

Marketing is not about you, it’s about your clients and prospects.

So if you are feeling like you are “bragging” too much, that’s a good sign you may be talking about yourself too much entirely.

Clients want to see their needs, interests, challenges, problems, pains and concerns reflected in your message and conversations.

They want to see that you get them, and in “getting” them, they feel that you have insight into how to solve those things for them.

Focus your marketing message not on you, but on what kind of difference you can and do make in your clients’ lives and businesses.

2 Responses

  1. Lu Sabal says:

    Hi Danielle,

    I love when you point us in the right direction.

    I changed my “elevator pitch” just this morning… to reflect the clients view point of administration…hence that conversation has resulted in lunch and a potential signed contract for work.

    Her response was the same as yours “you get me and what I’m trying to do”.

    Yay, me!

  2. Yay, you, is right! Great to hear, Lu. Let us know how it turns out. 🙂

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