Dear Danielle: Can I Use Content from Your Site?

Dear Danielle:

The templates I purchased from your site have been, and continue to be, very helpful. I’m working on my website and I wonder what the policy is for using information from your site if credit is given with a link to your site. There is soooo much useful and helpful information and if I may use some of it (with appropriate credit) then I would be most grateful! —MB

I’m so happy you are finding everything so helpful to you, and I really appreciate you letting me know that!

I’m afraid, however, using our content (or anyone else’s, for that matter) is a BIG no-no.

(It’s also the quickest way to get on my bad side. 😉 )

The idea is not to copy other people. Whether you give them credit or not, simply taking content from someone else’s site to use on your own is copyright infringement.

Only the content owner gets to decide who may use what content, if any. Likewise, the content owner may not want her content used in a particular way or on a particular site.

You don’t want to be a copycat anyway. Nor do you want to get into legal hot water because you have used their content or made derivative use of it.

(“Derivative use” is a legal term that basically means plagiarism. It’s where someone takes someone else’s content and changes words or things around a bit to disguise the use. But that’s still copyright infringement and it’s illegal.)

If you want to educate the marketplace with our content, the only way I allow that is by placing a membership button on your website so that those who are interested can follow the link and read our content on our site.

(By the way, as a side note, we have things coded so that the link opens in a new window and doesn’t take your visitors away from your website).

Ultimately, it’s not your job to educate the marketplace about Administrative Consultants. The ACA site already does that.

You need to speak for your business. Your job is to educate your target market on how you do things and how you help them.

Plus, we don’t need an industry where everyone is all using the same words. Clients actually hate that and it frustrates them to no end.

You do nothing to differentiate yourself from the crowd and help them choose YOU by using someone else’s content and repeating the same tired, boring, ineffective industry script that everyone else in the industry is reciting chapter, line and verse.

And think about it… imagine what it would be like if I let everyone use our content.

If I gave one person permission, everyone else would expect to have favors and exceptions made for them as well. That doesn’t do anything to help Administrative Consultants be original and stand on their own two feet as business owners, and we’d have a sea of websites all saying the same thing (like there is already).

Giving people content and doing all their thinking and work for them is against everything I stand for. Without going through those exercises for themselves, they do not gain the important lessons and insights necessary to succeed on their own in business and marketing.

It’s sort of like this:  I’m not here to do the math (or the work) for you, which teaches you nothing. I’m here to give you the knowledge, know-how and tools so you can do the “math” for yourself and be unique.

Everything I do is about encouraging and helping people come up with their OWN content, in their OWN voice. I even have a product to help you do that:  Articulating Your Value: How to Craft Your Unique, Irresistible Marketing Message to Stand Out from the Crowd and Attract Well-Paying Clients Who Can’t Wait to Hire You (GDE-38).

1 Comment Posted in Copyright and Trademark, Ethics, Legal. Bookmark the permalink.

One Response

  1. Patricia Loehn says:

    Hi,

    I agree completely you need to create your own image and your own information and such.

    It is hard sometimes but there is enough information out there that you can use with permission and so on.

    Thanks as always Danielle.

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