I’m not talking about being masterfully skilled at the thing you are in business to do.
I’m talking about being ALSO masterfully skilled at running a business.
Because you can be as masterfully skilled in administrative support as all get out and still not serve your clients well if you don’t know how to manage and run your business well.
More business, trust and credibility has been lost not because someone couldn’t do the work or didn’t have the skills, but because they failed in other areas of business: customer service, workload management and communication.
Having policies and systems that help you manage and put order to things in your business is smart. Letting clients run your business and dictate certain fundamental management policies is not.
You have to run your business and institute protocols in a way that works for you first so that you can in turn take fabulous care of your clients.