I have no illusions that people will stop thinking like this any time soon, but I still want to throw this out there… “expensive” is a relative/subjective term.
Folks say something is “expensive” when what they really mean is “I can’t afford it.”
Just because they can’t pay for something at the moment doesn’t necessarily mean something is expensive or overpriced. It just means they don’t have the money. Not the same thing.
Because something that is “expensive” can actually be a bargain if that something has the potential to improve your life and business or increase your knowledge, growth, income and circumstances beyond its mere cost.
If you are interested in building a well-earning business (and by “well-earning” I mean whatever your financial goals are, whether that is to create wealth or simply to be able to earn enough to live well and support your family comfortably and without struggle), I want to challenge you to rethink your approach when it comes to spending in your business–whether it’s on a product, service, training, supplies, whatever.
If something is worth its salt, it needs to be priced according to its value. You have to honor that. Would you want clients who want you price your service at less than what you’re worth? How smart are those clients who hire someone merely because they were cheap?
The laws of the universe are in play here as well. When you operate out of cheap/poverty/lack mindset, you attract those very same kind of clients to you.
I’m not saying everything has to be “expensive” to be of quality, but it’s the wrong word and thinking to even be focused from.
When it comes to investing in a business product, tool, service, provider, training, etc., find the right quality for you and then do what it takes to get it or make it happen (which may even mean you simply have to save up for it).
Don’t expect that service, provider, training, product, etc., to be “cheap” so that you can get something for nothing. You devalue others when you do that, and you know what they say: Do unto others as you would have them do unto you.
If you want to be valued in the marketplace, you need to treat, honor and respect others likewise.