Archive for November 16th, 2011

You Are Not an Assistant

From both a legal and practical standpoint, the fact is when you are in business, you are not anyone’s assistant.

The term “assistant” is a term of employment, not business, and shouldn’t ever be used in your business relationships and conversations.

When you stop calling yourself an assistant, you’ll get less pushback from clients when it comes to your fees.

People automatically equate “assistant” with employment. So when you call yourself an assistant, you predispose clients to balking at your fees because they don’t understand why they would pay you more than they would any other in-house employee/assistant.

You can talk until you’re blue in the face about your standards and boundaries and that you are a biz owner, that you have your own taxes and expenses to pay, yada yada yada–but you negate all of that when you call yourself an assistant.

It’s all about positioning and using the right words to pre-set proper expectations and mindsets–all for vastly easier conversations and more successful relationships with clients. You’ll always have more problems when you call yourself an assistant.

When you frame yourself instead as an expert in the art of administrative support, it’s a whole other ballgame. People EXPECT to pay experts professional fees. Instead of looking at you as an employee they don’t pay taxes on, they view you as a professional who is hired for a particular expertise that will help them meet a solve, solve a problem and move forward and improve their businesses–in our case, that’s the expertise of administrative support and guidance.

Another reason to stop calling yourself an assistant is to reduce the likelihood of the IRS (or your country’s similar governing agency) determining you are an employee and going after the client for back taxes and penalties for misclassification of employees.

This is one of the many, many reasons we as an organization moved to the term Administrative Consultant.

If you’re not comfortable with the word “consultant,” call yourself an administrative partner or administrative expert or administrative specialist… ANYTHING but assistant.