POLL: Want Retainer Clients, But Have a Hard Time Getting Them?

So I have a new poll for all you in the administrative support business. I want to know if you love the idea of having retained clients (clients you provide ongoing support for who pay you a monthly fee in advance at the start of each month), but have a difficult time getting them to sign on.

For those of you who answer yes, please do share in the comment what difficulties you experience with this. (I’ve got something special for you coming up 🙂

8 Responses

  1. Oneka Bady says:

    My target market are professionals in the Hair n Beauty Industry. Stylists struggling to build their own clientele seem to be reaching out the most. At this point, they cant really afford to pay my retainer fees right now. So, in order to combat this, I offer them my Social Media Mgmt Service which will assist them with their marketing to help build up their clientele. And then after working with them in this area 1st, we have room to grow and have already built a rapport. At that point, they will have room for all the other services offered.

    Oneka Bady- Administrative Consultant

  2. Sherri says:

    I know people don’t want to hear this, but the economy has many people not wanting to make a long term committment. It’s very frustrating to have everything going well until you present them with the contract. I am following your program but am constantly hitting a wall. Biggest excuse is “I know I need the help but I just can’t afford it.”

  3. Thanks, ladies! Keep those comments coming.

    A couple things that keep people from getting retained clients is a) their website content/marketing message isn’t helping pre-educate clients in the right away and b) they’re talking to the wrong people/target market.

    Not to mention one of the biggees, is that there is a whole, intentional process to converting prospects into retained clients. It requires a deeper conversation and the way you conduct that conversation has to be done in a certain way.

    Once you know how to do it, it’s much easier. And you get better and better at it, the more you do them.

  4. That’s awesome, Oneka! I can tell you are using some of the strategies from my Pricing & Packaging Toolkit. Fabulous!

  5. Sherri, what kind of long-term commitment are you talking about? Because month-to-month isn’t a long-term commitment. I would be curious about how you are talking about support and how you are framing things. With just a few adjustments, it’s easy to turn this around. 🙂

  6. Hmmm. The comments have given me a lot to think about.

    I’ve usually asked my clients to commit to a six-month retainer, didn’t have problems at first, but I’m also coming up against a wall.

    I think the problem here is that any long term commitment causes fear. I will have to revisit, and maybe pickup the conversation with interested parties once again.

    Thanks, ladies!

  7. Yes, please do rethink that! You’re making it much more difficult for yourself, sweetie. Where did your thinking on asking for a six-month commitment originally come from?

  8. I’m sure it came from one of those VA websites I used to frequent in my early days in the industry, and I guess it always stayed with me. The other, and more important thing, I think, was my assumption that I had to tie my clients down in order to ensure that the relationship remained a viable one.

    Now that I think of it, being a consumer, I hate being tied to long contracts and not having the option of leaving when it’s convenient for me, so why make my clients do it? ♥

    As usual, you rock my world. 🙂

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