You would not believe the amount of email I get from colleagues and others (or maybe you would).
As I was cleaning out my inbox, I realized that the colleagues whose email accounts clearly identified who they are, were the folks who generally got my attention first.
Alternatively, it’s often the folks who haven’t configured their email identification clearly or personally whose messages get deleted or end up in the spam/junk mail folders most frequently.
Are you setting up your email accounts in a way that clearly identifies who you are?
I would also make the case that identifying yourself as a person first and business second is the way to go in this day and age of social networking and personal connection.
I still remember with chagrin the uproar my own email address caused on a listserv one time.
I was new to the list and there were only one or two people I already knew.
Folks on the list were very suspicious of new members and there was a bit of an uproar over my email address.
At first I had no idea what on earth they were talking about. I’d had my email address for years and years. It wasn’t something I ever thought about and not something that anyone had ever had a problem with before.
But then it was pointed out to me what all the furor was about — I was using my business name instead of my personal name. So when my emails showed up, it said “The Relief” instead of “Danielle Keister.”
The list was used to people using their personal name in their email account rather than a business name. They didn’t like it when someone used a business name rather then their personal name. To them it felt impersonal and like they were being instantly marketed to by sheer virtue of the name on the account.
So maybe you have set your email address long ago, too, and not given it a second thought since then. Perhaps now is a good time to do a little email housekeeping.
Remember, people do business with people. They connect with people, not anonymous, impersonal entities.
If you want to be more personable in your online networking, set your email address up so it shows your personal name (first and last) rather than your business name.
I willing to bet you’ll make way more friends that way.