Yes, spam is a problem. If you use email, you know what I’m talking about.
I don’t have any new solutions, but I do want to say that I think we shoot ourselves in the foot with some of the spam-fighting tools out there.
Take spam filters, for instance. You know, the ones that require those who email you to fill out a form for their email to be “approved.”
These are incredibly offputting.
I can’t imagine doing this to clients, and especially not prospects!
This puts your spam burden onto those who want to correspond with you (you know, like those pesky clients and prospects).
Why on earth would you want to make it more difficult for them to do business with you? How many will simply move on to contact someone else where communication isn’t such a chore?
On top of this, I have found that many folks using these spam filters lose incredible amounts of legitimate email even after you have confirmed and been approved by them to send email through.
I can’t tell you how much ill will it creates to get really spotty, unreliable responses, or to send message after message, get no response, and then find out later that they were never received in the first place.
I think we have to continue to fight spam and do everything we can sort legitimate email from the spam (such as making use of rules, reporting spoofs and phishers, and adding spam emails to our blocked senders lists).
But to my thinking, spam filters are not the answer, and putting your spam problems onto the shoulders of clients and prospects is definitely not the solution.