What do you think about working locally? —K.S.
When I first started out, I found it much easier to market and establish a client base by targeting my efforts locally.
To be clear, “local” doesn’t mean “non-virtual.” Not at all!
I still work completely virtually. It’s just that my clients happen to mostly be in either my city, county or state.
Once I got established, and found new online avenues of networking, I started getting referrals and contacts from out of state as well.
Really, it doesn’t matter where your clients are. Whether they are across town or on the other side of the globe, you can assist and market to them equally well and just as virtually.
There’s no right or wrong way to do it, but I will say that I think local marketing can sometimes offer even greater and more creative marketing and networking opportunities than the Internet affords, and may help you establish your practice more quickly.
That said, you are not limited to your own geographic area so don’t ever feel you have to work only with local clients (particularly for those who live in small or rural communities with more limited opportunities). That’s the beauty of an Internet-based business!