Value-based Pricing & Packaging Toolkit
(GDE-39)

How to Price and Package Your Support
Based on Value and Expertise—NOT Selling Hours!

$97

Instant Download

TOSS THOSE TIMESHEETS OUT THE WINDOW once and for all! LEARN how to price more simply and profitably than billing by the hour. Do you feel like the economy is affecting how much clients are willing to pay these days? Do you often have to deal with price shoppers? Are prospective clients scared off once you tell them your hourly rate?

The question on everyone’s mind is how to price competitively, yet profitably. You want to attract clients, but you also want to honor yourself and all the skill, expertise and value you bring to the table. You can’t be in business to work for free after all!

The old hourly billing model just doesn’t work. In this self-study course, I’m going to show you a completely different pricing methodology that will make your service absolutely affordable for just about any budget and infinitely more scalable and attractive to clients. And none of this involves discounting, bargaining or reducing your rates whatsoever. It’s called Value-Based Pricing and it will revolutionize your business! And, you’ll never have to track and report your time for clients again. (Who wouldn’t jump at that chance alone?!)

I’m also going to introduce you to my Administrative Consultant Business Model and show you how to frame your support in innovative ways that stand apart from the crowd. My model gives you much more freedom and flexibility in pricing and creating scalable support packages without discounting your fees or otherwise bargaining with your value. In this class, I’m going to introduce you to some mindshifts and aha moments that are unlike anything you’ve learned from anyone else in our industry. And you’re going to get all the tools you need to start using value-based pricing in your business right away.

In this self-study guide, you’ll learn:

• EXACTLY what to say and do to transform a client's "I can't afford you" into a full-on "Yes, I can't wait to work together!" with absolutely NO manipulation or bargaining with your fees;
• Why billing by the hour is keeping you from earning well and doing better by your clients;
• What value-based pricing is and how it will help you market, attract better, more ideal clients and make more money;
• How to stop selling time and trading hours for dollars;
• How to create separate revenue streams for greater earning;
• How to get away from discounting and bargaining away your value;
• Different ways you can structure packages based on support and expertise, not hours;
• The strategy for raising your fees with new and existing clients.
• Ways to set parameters and create scalable support packages that are much more flexible and customizable without reducing or bargaining with your fees whatsoever;
• Why clients find this way of offering things infinitely easier and more appealing!

• 2 Video Presentations (Parts 1 & 2)
• Administrative Consultant’s Pricing Primer
• The 4 Quadrants of Business and Admin Support
• How to Identify and Define Your Service Products
• Danielle’s Administrative Consultant Business Model
• Pricing Models
• Value-Based Pricing Ingredients
• Support Component Exercise Sheet
• How to Present Your Support Plan Recommendations (with sample)
• How to Ban the Timesheet Once and For All and What to Give Clients Instead! (with sample)
• How to Transition Existing Clients to Value-Based Plans (with examples)
• Strategy and Script for Raising Your Fees
• Danielle’s Profitability Rules for Solopreneur Success
• Why Client’s LOVE this Way of Working Together
• Recommended Reading List

Client Consultation Process

Breaking the Ice: Your Complete, Step-by-Step System to Confidently Lead the Consultation Conversation and Convert Prospects to Retained Clients (GDE-03)

$67

Instant Download

Monthly retained clients are the holy grail for Administrative Consultants. Why? Because it’s where the bigger money is. With retained clients, there’s less marketing, less administration and more consistent cash flow and regular income. Done right, your business and work become easier to manage, which means you then have more freedom to enjoy the fruits of your labor. You then have more choice in your business, and any project work you take on beyond that is gravy.

That said, getting retained clients requires a deeper initial conversation with potential clients. This system, which I developed in my successful practice, walks you step-by-step through the entire process and shows you how to masterfully lead consultation conversations that turn your prospects into retained clients.

And by the way, YES, this guide is ALL ABOUT doing consultations by phone (or video chat, if you prefer)! The process itself can apply to any consultation, in-person or otherwise, but doing in-person consults is far more time-consuming and doing things the hard way. There is no reason on earth you need to spend in-person time in consultation with your prospects. This guide will show you exactly how to do that.

In this self-study guide, you'll learn:

• Step-by-Step Procedures on What to Do Before, During and After the Consultation to Get the Client Almost Every Time
• How, When and What to Say When It Comes to Fees
• How to Prequalify Prospects to Your Dealing with the Most Likely Client Candidates
• The 18 Most Important Questions to Ask (Prospects Will Practically Sell Themselves on Your Support)
• 12 of the Most Common Client Objections (and How to Deal with Them)
• Step-by-step Checklists for Following Up with Finesse—and Results
• Step-by-Step Checklist on Exactly What to Do Next with New Clients
• ...and a ton more info!

• 53-page PDF self-study guide chock-full of sample language, lists, checklists, diagrams and more! No stone is left unturned. Every single aspect of conducting consultations before, during and after is covered in this guide.
• 1 MP4 training videos (31 min)

• How to Create Your New Client Welcome Kit and Client Guide
• Referral Kit Guide

Crafting Your Marketing Message

Articulating Your Value: How to Craft Your Unique, Irresistible Marketing Message to Stand Out from the Crowd and Attract Well-Paying Clients Who Can’t Wait to Hire You (1-2-3 Plug-n-Play System) (GDE-38)

$47

Instant Download

[THIS PRODUCT IS BEING UPDATED]

You know it’s important for your marketing message to really resonate with clients and help you stand out in the crowd. The problem is you just don’t know where to start or how to write your message so that your marketing copy doesn’t sound exactly like every other website out there.

If your website content is following the same boring, generic and (most importantly) ineffective industry script that EVERYONE else is using (which, by the way, is one of the biggest complaints I hear all the time from clients), you NEED this guide!

Articulating Your Value walks you through, step-by-step, on what to say and how to say it. As you go through the simple 1-2-3 system, you will create your own UNIQUE website and marketing content and a value proposition that really resonates with your target market!

You’ll gain a deeper clarity and understanding of exactly what it is you really offer to your clients and your value to them. (Hint: clients don’t buy services, they buy solutions). Exercises included in the workbook walk you step-by-step through the process of crafting your own unique value statement, one that will have more attractive, tangible meaning to your prospective clients and have you standing heads and tails uniquely above the crowd.

In this self-study guide, you'll learn:

• Getting clear about the business you’re in (because if you don’t know yourself, you are confusing clients as well).
• Identifying your target market.
• Profiling your ideal client.
• Defining your value and creating your unique marketing message.
• Understanding value-billing and value-billing methodologies.
• Practical applications and packaging it all up.

How to create a 3-day work week and transform your operations so you can start enjoying life again AND create a happier, more well-earning business that serves clients better than ever before

Power Productivity & Biz Management for Administrative Consultants: The 14 Simple Systems that Will Breathe Freedom, Flexibility and LIFE Back into Your Business and Relationship with Clients (GDE-41)

$47

Instant Download

This guide gives you my unique, effortless systems for taking fantastic care of clients AND having a flexible, freedom-filled lifestyle. (Isn’t that one of the reasons you went into business in the first place?).

Yes, you CAN have it all—including a 3-day work week!— and I’m going to show you how. Yes, you read that right and it's not hype. This guide isn't about how to cram more work into your already busy life and business. Rather, it's how to manage your work and clients so that you have more time for your life by creating space around the work. In this training guide, I'm going to show you the simple policies, procedures, systems and standards I instituted in my own business that have allowed me to travel, live abroad and work a three-day work while running my business AND taking far better care of clients than I ever did without them.. We're going to cover::

• managing client expectations;
• creating more space around the work

So that...

• you can have more freedom, flexibility and time for your life;
• provide more value and better results;
• have the infrastructure in place to take better, more consistent care of your clients and never miss a deadline again;
• and make more moolah doing it all!

Any of this sound familiar?

• Are you working long hours like a maniac as fast and hard as you can, spreading yourself too thin, not earning enough, and missing out on your life?
  
  
• Do you need to earn more in your business, but you’re already busting at capacity and couldn’t take on more clients if you wanted to?
  
  
• Are you scrambling to juggle everything on your plate and it’s burning you out?
  
  
• Are you working with clients in ways the prevent you from earning better and growing your business?
  
  
• Is your practice not near to being full, but at the rate things are going, you couldn’t possibly take on any more clients?
  
  
• Are you so crowded in the work you barely have time or space to breathe or think, much less work on developing, improving and growing your business?
  
  
• Do you love your business and your clients, but wish there was a way to have more time for your life?

So, what’s the problem?

Just about every other day, I hear from some poor soul, literally in tears, who is at her wits end in her business and desperately seeking my help. The common theme I hear from these folks is “I just can’t take it anymore!”

They’re not earning enough money. They’re chained to their computer day in and day out, working practically ’round the clock as hard and fast as they possibly can. Every day is a scramble to put out fires and jump the second a client barks at them. They’ve hit a wall and there’s just nowhere for them to go but down.

And life? Forget that. They have no life anymore.

We’re all grateful to be in business working for ourselves, and we love our work and our clients. But at some point did the work start taking over your life?

How did it get like this?

A large part of the reason it’s gotten this way for them is because they drank the koolaid. Certain factions in our industry have served them up a big ol’ dish of BS and trained them to work like substitute employees to their clients.

They call it “business,” but it’s absolutely not. All they’ve done is trade their brick and mortar job for a virtual one. That’s not a new paradigm whatsoever. It’s just a another name for the same ol’ thing: J-O-B and E-M-P-L-O-Y-E-E. Operating like that will never get you the life and business of your dreams.

More clients and business are lost, not from any lack of skills, competence or burning desire to help, but from a lack of systems and ineffective management practices.

And that’s because doing the work and having the know-how to manage the business and work are two entirely different skillsets. If you don’t have a system that allows you to consistently and reliably support ALL your clients, equally and sustainably for the long-term, you’re going to run into problems once you have more than one or two clients. And naturally, one or two clients does make for a well-earning, self-sustaining, profitable business.

How smartly you manage the business and work is going to directly impact your ability to earn well.

Taking on more clients and work isn’t the answer to earning better, particularly if you are already struggling to juggle and manage your business as it is. And you think you're working like mad now? You’ll have even LESS time and more craziness if you think turning into an admin mill and farming the work out to others is the solution.

One of the places where people fail to plan is how much space they’re going to need around the work. Initially, it’s hard for them to even believe they are finally in business. They’re just so excited to be working for themselves and focused on getting that first client, they don’t think ahead and plan for the time when they have more than one or two clients.

Once they start to get busy, they end up finding themselves scrambling every day to keep up and get work done, and eventually hit a wall of burnout. And let me tell you, killing yourself every day, having a business that is nothing more than a job, and never having time for your life is not helping anyone.

There is a way out (and I’m going to show you EXACTLY how to do it—simply, quickly and easily)!

The trick is to imagine your business as if it were full right from the get go, and to devise your systems, policies and protocols around that scenario. Utilizing effective, productive practices right from the beginning allows you to set proper expectations in clients right from the beginning, while also giving you room to move around in your business and the work.

There IS a way to work with clients as a valuable, strategic support partner, NOT as a substitute employee they don’t pay taxes on.

And the crazy, counter-intuitive thing is, with my freedom-creating system for managing business and the workload, in the process of getting your life back, you’ll actually end up taking WAY BETTER care of your clients!

I want you to have your LIFE back! Isn’t that why you went into business in the first place? Nothing would make me happier than if you would allow me to show you:

• How you CAN work with clients completely differently and stop being so crowded in the work each and every day;
• How to have a flexible and freedom-filled lifestyle AND a business that serves clients better than before (because you are not truly serving anyone with your back to the wall each and every day)!

If you are DONE being tired, overwhelmed and frustrated trying to keep up in your business, let me show you the systems that will FREE you from your shackles.

In this guide, I'll show you:

• The policies and procedures to put in place to lessen your day-to-day workload and make your business less exhausting!
• The systems, automation and tools to use that will reduce, streamline and simplify your administration;
• My trademark 3/7 work management system that will build space around the work so you have freedom around the work and room to breathe;
• How to turn your email program into a workload command center and shave HOURS off your day;
• How to educate and set proper expectations in clients around the work;
• What to give clients to support you in educating them properly and setting the right expectations from the beginning;
• Strategy and script for talking about your policies and systems with clients and portraying them as a competitive advantage;
• And much, much more!

• 39-page PDF self-study guide with step-by-step instructions, checklists, example graphics and exercise worksheets;
• 1 MP4 training video (about 30 minutes), and
• 1 MP3 Q & A session audio recording (40 min.)

PLUS YOU’LL GET 2 FREE BONUS GUIDES ($50 Value):

• How to Create Your New Client Welcome Kit and Client Guide
• Plush, Red Carpet Strategies for Luxurious Client Care

Get Paid to Market Your Biz with Info Products & Multi-Layered Revenue Streams

$47

Instant Download

Let's face it, marketing is hard!

No matter how much we focus and simplify and automate, it's still difficult to find time, be consistent and know what to say.

BUT...

What if you could market in a way that SHOWED potential clients how awesome you are (instead of telling them), and GOT PAID for it at the same time?

Yeah, I know... you'd kill to do that.

Luckily, you don't have to go to that extreme.

You can actually get paid to market your business by creating passive income products that demonstrate your value, provide a way for potential clients to "sample" your services, and generate entire additional streams of revenue while you're at it!

• No more auditioning.
• No more chasing after carrots, hoping for real business to happen.
• Set a more respectful tone for the relationship where you are valued as a professional, not a trained monkey.
• Have clients come to you as an expert and authority in administration.
• Be viewed as a trusted advisor, not a cost to be managed.
• Make. More. Moolah.

Want off the hamster wheel of poor earning and constantly having to chase down your next meal?

Perry Marshall wrote a blog post that could have been written exclusively for our industry. He was talking about a fellow who suffered from "a weakness that almost every person who is WORTHY of getting somebody's money" has:

“He loves what he does so much, and he loves helping people so much, he forgets to get PAID.”

What ended up happening with this fellow is that he would allow just help me with this little side project clients to get him on a $0 or $2,000 distraction that kept him from picking up a $50,000 check.

This is EXACTLY what I'm always talking about in our industry. Far too many people get caught up frittering away all their time and energy on nickel and dime project work because clients want to "sample" their services and make them audition.

But how long is that $50 or $100 or even $500 going to last you? It might buy dinner that week, but it does nothing to create long-term, ongoing, sustainable cashflow.

It's gone and you're right back on the hamster wheel having to chase down your next meal, before you're even done with the work in front of you. It is a completely exhausting existence!

I totally understand why this happens, though.It's tough building a business that earns you the kind of income you can actually live on. When you're new, you don't know what works and what will just keep you stuck where you are earning poorly.

You think, if only you are accommodating enough, if you bend over backwards to jump through every hoop a prospect tells you to, surely, eventually, they will commit to your retained monthly services.

In fact, it's quite the opposite. It rarely ever happens like that. All you're doing is showing them they DON'T have to commit to anything. That like a trained monkey, you'll keep straining for that carrot on a stick they keep dangling beyond your reach.

This is also a terrible precedent in your business because you've allowed them to set a tone of disrespect for the relationship and a devaluing of you as a professional, which never ends well. We've got an entire industry of working poor because of this dynamic!

Wouldn't you rather be off that hamster wheel and earning bigger bucks? What if you could provide "samples" to prospects in a more professional, less demeaning way, that will command their respect, give them the demonstrable "proof" of your skill, competence and expertise they are seeking? And what if you could do it in a way that creates multi-layered revenue streams and PAYS you to market your business without having your personal time and attention expended cheaply or freely?

In this guide, you'll learn:

• How to utilize info products to market, attract clients, increase revenue and grow your business;
• The best and easiest tools to get up and selling in minutes;
• What products to create and how to leverage them;
• How to layer your products to nurture relationships;
• The stress-free, overwhelm-free way to create your products;
• How to market and promote your products;
• Plus, you'll get a handy-dandy guide with step-by-step checklists and worksheets to get you started right away!

• 52-page PDF self-study guide with step-by-step instructions, tips, checklists and illustrations;
• 1 MP4 training video (34 min.), and
• 1 MP3 Q & A session audio recording (54 min.)
• + FREE BONUS GUIDE: Anatomy of a Promotion (10 page PDF)

SET-03: The WHOLE Shebang! Complete Administrative Consultant Biz Success Pack

EVERYTHING you need to set up your solid, successful Administrative Consultant business!

This is the FULL & COMPLETE SET that includes every form, tool, contract template and business guide in our store (26 in all) PLUS 6 bonus products that you only get in this set! That's a $837 value for only $497 (you save $340)

$497

Instant Download

• All Individual Biz Foundations Products (16 IN ALL)
• Value-Based Pricing & Packaging Toolkit
• Breaking the Ice: Your Complete, Step-by-Step System to Confidently Lead the Consultation Conversation and Convert All Your Prospects to Retained Clients
• Articulating Your Value: How to Craft Your Own Unique and Irresistible Marketing Message to Stand Out, Get Clients and Make More Money
• Power Productivity & Biz Management: The 14 Simple Systems that Will Breathe Freedom, Flexibility and LIFE Back Into Your Business and Relationship with Clients
• Get Paid to Market Your Biz with Info Products & Multi-Layered Revenue Streams

PLUS 3 ADDITIONAL BONUSES WITH THIS SET ONLY:

• Activity & Time Analysis Diagnostic Tool (to use with clients)
• Administrative Consultants Industry Survey
• SET-02 Web & Design Services Business Pack (8 products)