Archive for the ‘Writing’ Category

It’s My Birthday (and a Special Deal for you Today Only)

It's my birthday (and a special deal for you today only!)

It’s my birthday! I’m eating cake today and no one is going to stop me, lol.

In honor of my birthday, I have a special deal for you:

Today only, you can get my Build a Website that WORKS marketing guide for half off!

Just type this code into the discount field when you check out and you’ll get this guide for only $74.50: itsmybirthday

One of the biggest problems in our industry is a proliferation of websites all saying the same things. Here’s how this happens:

When someone is new in business, they have no idea where or how to start crafting their website and marketing message.

So what do they do?

They look around at everyone else in the industry, see what they are doing and saying, and just imitate that (or worse, straight up copy and plagiarize).

They think, “Oh, this is what everyone else in the industry is doing and saying. That must be what I’m supposed to be doing and saying on my website, too.”

And then that’s exactly what they do.

So this is a common practice, but it’s not a good one when it comes to putting together your website and crafting your marketing message in a way that gets you results–i.e., CLIENTS.

The problem with this is they are assuming the masses know something they don’t.

What they fail to realize is those people did exactly the same thing as they are doing now, without any more knowledge or understanding–or success.

It’s this crazy, self-perpetuating cycle of monkey-see, monkey-do with people copying people who aren’t doing any better than they are.

On top of that, all copying what everyone else in the industry is doing and saying does is make you and your business that much more invisible in the marketplace. You need to stand out, not blend in.

In fact, websites that all do and say the same thing is one of the top complaints I hear year after year from clients who contact me. It’s completely frustrating to them.

And when you don’t give prospective clients any reason to see you as different, they always resort to price-shopping. Because all you are to them then is another box on a shelf… a commodity (the kiss of death).

You have to keep in mind: you are not your ideal client. And our own industry is not your prospective client or target market. You can’t look at things through your eyes or the lens of our own industry.

So now you might be thinking, “Well, if I shouldn’t do that, what DO I do? How DO I figure out how to write my own marketing message in a way that differentiates me and resonates with those I’d like to be my clients?”

That is exactly what you get with my guide, Build a Website that WORKS!

You don’t even need to be a good writer (which is another myth people believe).

Not only do I share with you my own conversion system and exactly how to implement it on your own website in a way that is unique to you, I walk you step by step by step through the process of writing your own unique, compelling marketing message that speaks your target market’s language.

With my original patented, proprietary plug-n-play tool, your copy will practically write itself. There is no easier way to put together a website and craft your marketing message anywhere that I’ve seen.

So check out Build a Website that WORKS!, and if it’s for you, be sure to take advantage of this one day half-off offer. It’s gone tomorrow so act now.

(Have some cake today, too!)

5 Simple Steps to an Effective Author’s Bio

Ever wonder how to write up a little bio for your “about the author” box? It’s really easy. Here are my 5 simple steps:

1. State who you are and how you help clients. In one sentence, make it clear what you do (your business category), who you do it for (target market) and ultimately what problem you solve for them (e.g., what does the result of your work ultimately provide for clients?).

2. Focus on them, not you. No one cares about your background, what all your professional designations or affiliations are, how many years experience you have, blah blah blah. They care about how you can help them, what you can do for them. This is the WIIFM (“what’s in it for me?”) factor and you always want to write from that perspective.

3. Use “you” and “your,” not “me, me, me.” What I mean is that you want to write using the 2nd person point of view (“you,” “your”). This draws the reader into your message by making it personal.

4. Include a call to action at the end. A “call to action” is a sentence that tells the reader exactly what to do next. This is part of the proverbial marketing funnel that leads readers to your website and onto your mailing list. Example: “For more free strategies for success, subscribe to my Biz Tips ezine at….”

5. Keep it short and sweet, about 3-5 sentences. No one wants to read your life story, and your call-to-action will get lost in the details if you make the reader work too hard to get to the point (i.e., WIIFM?).

Is this post helpful to you? Please let me know in the comments!