Ever wonder how to write up a little bio for your “about the author” box? It’s really easy. Here are my 5 simple steps:
1. State who you are and how you help clients. In one sentence, make it clear what you do (your business category), who you do it for (target market) and ultimately what problem you solve for them (e.g., what does the result of your work ultimately provide for clients?).
2. Focus on them, not you. No one cares about your background, what all your professional designations or affiliations are, how many years experience you have, blah blah blah. They care about how you can help them, what you can do for them. This is the WIIFM (“what’s in it for me?”) factor and you always want to write from that perspective.
3. Use “you” and “your,” not “me, me, me.” What I mean is that you want to write using the 2nd person point of view (“you,” “your”). This draws the reader into your message by making it personal.
4. Include a call to action at the end. A “call to action” is a sentence that tells the reader exactly what to do next. This is part of the proverbial marketing funnel that leads readers to your website and onto your mailing list. Example: “For more free strategies for success, subscribe to my Biz Tips ezine at….”
5. Keep it short and sweet, about 3-5 sentences. No one wants to read your life story, and your call-to-action will get lost in the details if you make the reader work too hard to get to the point (i.e., WIIFM?).
Is this post helpful to you? Please let me know in the comments!