Everyone is asking such great questions this week!
In response to my last post regarding how I structure my typical work week and day, several people have asked about services. Here’s an example:
I am considering starting up my own Administrative Consultant business and was browsing through your website. I read what your typical work day looks like, but I have a quick question for you. What services do you provide for your clients?
This is always a tricky question for me to answer because it’s coming from the wrong perspective. I’ll do my best to try and clarify for everyone.
The problem with this question is that it’s thinking too transactionally. See, the first thing you need to understand is the difference between selling tasks/projects and providing support. Two completely different business models.
When you are in the business of support, you aren’t selling individual services or tasks because administrative support IS the service. Companies that are in the business of providing piecemeal tasks and services on an ad hoc basis are called secretarial services. That’s not the same thing as providing ongoing administrative support.
Ongoing administrative support is about providing a relationship and a body (or collection, if you will) of support areas all wrapped up into one. It’s not any one particular task or line-item service because the service that an Administrative Consultant provides IS administrative support. What that administrative support is comprised of is going to depend on your own target market. Do you see?
The best way I have come up with currently to describe administrative support is that it is the collection of tasks, functions and roles that keep a business organized, humming along smoothly and moving forward.
I created this video to help illustrate what that means (by the way, feel free to use it on your own website as it’s very helpful in educating clients in how you as an Administrative Consultant and expert help them):
Given that understanding, you can easily see that there is no way to come up with any kind of comprehensive listing of individual tasks and services that make up a body of administrative support because that support is going to be different for each and every one of us depending on each of our individual target markets. What I do for my clients administratively is not necessarily going to be the same thing you do for your clients, particularly if we have different target markets.
So, the more useful thing for you to be focusing on is determining who your target market is going to be and then learning all that you can about them. (A target market is simply a specific profession/field/industry that you cater your administrative support to.) How are their businesses run? Who are their clients? What kind of work is involved? What are their common goals, objectives and challenges?
Once you start answering these questions (by talking with them, surveying them, interacting with them online and off), you can begin deciding on what administrative support areas you can best help them with and tailor your offerings accordingly.
Let me know if you have more questions on this in the comments and I’ll be happy to elaborate a bit more. 🙂
PS: Pricing and structuring your packages is something I teach extensively on in my Value-Based Pricing & Packaging Toolkit. I also include so much more than just pricing and packaging–because these things affect just about everything else in your business: how it is structured, your policies and procedures, marketing… everything. So not only do I teach you the foundational stuff and how to best frame and articulate your value in this self-study guide course, I also show you how to you map out your business to best frame your offerings, create additional revenue streams and make more money. Check it out!