Archive for the ‘Special Announcements’ Category

I’m Back from my Sundance Festival Road Trip!

I'm Back from My Sundance Festival Road Trip!

I’m back from my Sundance Festival road trip and it was amazing!

I had so much fun and packed so much stuff into a short time frame (left on January 26 and got back Feb 2).

I posted pix of my explorations on our ACA Facebook group. Come join us there if you’d like to take a look. (Note: If you request to join and your profile doesn’t provide any info about your administrative support business, be sure you also message me either on Facebook or by email.)

I just LOVE road trips. Travelling by car is my favorite way to travel because you can go at your own pace, stop when you feel like checking something out, and see cities and countryside up close and personal that you haven’t before.

It’s a much more intimate way to travel and see and explore places that would be bypassed in any other mode of travel.

Some of my road trip highlights:

  • Um, attending the SUNDANCE FILM FESTIVAL!
  • Meeting and talking with all kinds of interesting industry people from actors to a film composer to filmmakers and others who work behind the camera.
  • Having Robert Redford walk past me so close we actually touched. And yes, he is handsome as ever.
  • Also, walking past George Lucas as he was exiting one of the many celebrity Suburbans that began showing up later in the day on Main St.
  • Shopping for souvenirs and gifts.
  • Having an amazing pedicure in Park City.
  • Getting restaurant recommendations from locals and eating at some amazing places including some fantastic greasy spoons. (For anyone not familiar with the term, a greasy spoon is a high honor. It’s the kind of establishment that is usually locally/independently owned where typically fresh/home-cooked type food is served. These are often the BEST places on the planet for amazing down-home breakfast served any time of day.) I highly recommend No Worries Cafe in Park City.
  • Seeing the Great Salt Lake in person for the first time (I’ve only ever seen it by plane other than that).
  • Seeing country in Oregon, Washington and Idaho I’ve never been to before.
  • Oh, and lots of new souvenir travel magnets to commemorate my travels and explorations!

I'm Back from My Sundance Festival Road Trip

And it was scary crazy how everything worked out so perfectly. This was a totally spontaneous decision to go. I hadn’t actually registered for Sundance this year, didn’t know if I’d be able to even see any films (and if I didn’t, I was okay with that; it was enough just to go), and I thought there was no way in hell there would be any hotel rooms left, especially not without any advance reservation (and if there were, they’d cost a million dollars; most rooms start at $500 during festival week and go up into the thousands.).

I just left and trusted that everything would work out the way it was supposed to. And it did!

Everyone I talked to could not believe how lucky I was. When there were still hundreds of people on waiting lists for tickets, for some reason I scored seats. And the first hotel I called actually had a room available. For some inexplicable reason, they put me in a $500 room and only charged me $129/night (I stayed two nights). The only thing I can think is that I really hit it off with the gal I spoke to on the phone. She loved how I had just hopped in the car and took off.

This trip was also one of personal growth as well as it was the first time I’ve traveled such a distance (3 states!) all by myself.

Since I’d never done anything like this before alone, it was scary to me in a lot of ways.

And I aced it! Not one bit of anxiety being that far from home by myself and not one pang of homesickness (other than being ready for my own comfy cozy bed after a week).

I gained a huge sense of accomplishment and empowerment. It was a reminder to me that the world is my oyster and I can do anything I set my mind to do (and have).

And while I do love travelling with a partner, I also enjoy my own company and meeting and talking to new people immensely.

This trip was a precursor to a bigger plan I’ve had brewing for several years, which is to travel the U.S. (first) and some parts of Canada, meeting my members and colleagues, and seeing the country by car.

I’ve sort of kept it on the down-low because I wasn’t quite sure how to go about it. I’m also not one of those people who benefits from putting plans out there as a way to make me accountable to myself. The minute I do that, I get blocked, so I just don’t. And life also simply got in the way.

First, we moved to Europe for a couple years. Then six months after we returned to the U.S. for good, I left my man of 12 years which was a huge, life-changing decision. Then I wasn’t sure how to even undertake something like this all by myself. And then my dad’s health took a turn for the worse and I had to put him first and help care for him.

Once we got dad’s health stabilized in January, I decided to make this trip to do something for me to recharge and renew.

I'm Back from My Sundance Festival Road Trip

I’ve long been a lover and devotee of independent film so it was perfect timing and the festival gave me a great destination focal point.

And besides being a business networking/writing retreat, I had also wanted to try to meet a few colleagues along the way. This trip was pretty much a spur-of-the-moment decision and since I announced it so last minute (like, the day I was leaving, lol), by the time I had heard from three Portland area colleagues, I was already near Idaho.

So, I did learn a lot of things in this first trip which are going to help me in my next member/colleague meeting travels:

  1. After a certain point, you have to stop planning and trying to identify every little detail and JUST DO IT! There’s no way you can figure everything out upfront and too much planning can easily become a procrastination vehicle.
  2. One of the things that was stopping me before was trying to figure out how I was going to accomplish a full cross-country trip. What I realize now is that the best way I’m going to accomplish it is doing it in different legs, not all in one shot. For example, I’m thinking my next trip will be down the Pacific coast and/or I5 corridor through Oregon and California and than maybe over to Nevada with a turn-around for the return leg of the trip in Sedona, NM. I haven’t completely figured out how I’ll work any midwest and east coast and southern legs, but I’m thinking for those trips, it might make sense to fly somewhere once I’ve mapped out that particular travel route, and then rent or lease a vehicle there. Anything west of the midwest states, I can use my own car.
  3. I love to travel and I can and have continued running my business and taking care of clients on the road (even in a different country). However, I do work best from my main command center (my home office, lol) and the luxury of my big main computer. I do not prefer working on a laptop. I can and have, but it’s not how I do my best work. In recognizing this, I can plan accordingly. And all the more reason why I will benefit from doing these trips in mini-stages instead of one long stretch. That way, I can come back to home base, regroup and then go on the next leg of the journey at a time that’s optimal for me.
  4. I need to figure out how to monetize the venture so that besides the expenses being a business write-off, it also funds itself instead of just being an expense. That includes putting more focus and attention on sales from the ACA Success Store. I’m thinking that in addition to just meeting up with my industry mentors and colleagues, I could offer some paid in-person, day or half-day consulting and coaching spots for those who want to take advantage of the opportunity while I’m in their city or town.
  5. There are people who are super smart about getting sponsors and things like that for trips like this. I would love to learn more about that, but currently I’m not one of them and I’m okay with that about myself right now. And the thing is, I don’t really want to make a huge production out of things. Because once that becomes the case, for me, it takes the joy out of it and then I don’t want to do it. I can’t let not having sponsors to make these trips pay for themselves be the thing that stops me from doing it.
  6. I need to find the balance between being spontaneous (which is what “does it” for me) and not having everything turned into a big production, and planning and making announcements with enough advance notice that people CAN have enough time to plan on meeting up when I’m in their city. What I know about myself, bad or good, is that I am commitment phobic, lol. Not about taking care of clients or anything like that. I don’t know where it comes from (though it does seem to be something I developed when my first/late husband passed away nearly 20 years ago). I just know that the minute I have to RVSP to something is the second I absolutely, positively don’t want to go. I know, it’s crazy. But that’s just me. Therefore, I know I wouldn’t do well making a big deal out of planning a meet-up, securing a specific venue or conference room, yada, yada, yada. Yuck! I hate that stuff! I like to keep things casual, informal, personal. What I envision is letting my peeps know (on the blog, via the ACA mailing list, etc.) that I am close to their city and inviting them to contact me to meet up. Then when I hear from someone, asking them where a great spot would be to get together, a fun restaurant or pub or something, and once we decide that, inviting others in the area to join us. Casual, see?

I don’t have it all figured out. I don’t know how it will all work out. And I don’t have any specific time frames right now. But that’s where all the magic, fun and adventure of it is!

If I was to come to your area, would you like to meet up for a meal, do something fun together, or maybe be my tour guide for a day? What do you like to do for fun and/or what would you show me in your city? I’m game for just about anything. (Except skydiving. I have no desire to skydive and I’m okay with that, lol.)

Would you love an opportunity for private, one-on-one, in-person business consulting and guidance if I came to your city? I’m exceptionally gifted at identifying where people need help in their business, but tell me, what areas of your business would YOU like more help with?

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How to Choose Your Target Market

Happy Sunday! :)

I just completed an updated version of my guide How to Choose Your Target Market.

Clarified some concepts and instructions that I think will help people more easily wrap their brains around target marketing and how to choose the right one for them.

Even if you already have this guide, this is a new and improved up-to-date version so you’ll definitely want to grab your copy (it’s still free!).

You will build your business, get clients and make more money more quickly and easily with a target market.

Having a target market makes EVERYTHING easier in your business.

Here’s the link: How to Choose Your Target Market

It’s My Birthday (and a Special Deal for you Today Only)

It's my birthday (and a special deal for you today only!)

It’s my birthday! I’m eating cake today and no one is going to stop me, lol.

In honor of my birthday, I have a special deal for you:

Today only, you can get my Build a Website that WORKS marketing guide for half off!

Just type this code into the discount field when you check out and you’ll get this guide for only $74.50: itsmybirthday

One of the biggest problems in our industry is a proliferation of websites all saying the same things. Here’s how this happens:

When someone is new in business, they have no idea where or how to start crafting their website and marketing message.

So what do they do?

They look around at everyone else in the industry, see what they are doing and saying, and just imitate that (or worse, straight up copy and plagiarize).

They think, “Oh, this is what everyone else in the industry is doing and saying. That must be what I’m supposed to be doing and saying on my website, too.”

And then that’s exactly what they do.

So this is a common practice, but it’s not a good one when it comes to putting together your website and crafting your marketing message in a way that gets you results–i.e., CLIENTS.

The problem with this is they are assuming the masses know something they don’t.

What they fail to realize is those people did exactly the same thing as they are doing now, without any more knowledge or understanding–or success.

It’s this crazy, self-perpetuating cycle of monkey-see, monkey-do with people copying people who aren’t doing any better than they are.

On top of that, all copying what everyone else in the industry is doing and saying does is make you and your business that much more invisible in the marketplace. You need to stand out, not blend in.

In fact, websites that all do and say the same thing is one of the top complaints I hear year after year from clients who contact me. It’s completely frustrating to them.

And when you don’t give prospective clients any reason to see you as different, they always resort to price-shopping. Because all you are to them then is another box on a shelf… a commodity (the kiss of death).

You have to keep in mind: you are not your ideal client. And our own industry is not your prospective client or target market. You can’t look at things through your eyes or the lens of our own industry.

So now you might be thinking, “Well, if I shouldn’t do that, what DO I do? How DO I figure out how to write my own marketing message in a way that differentiates me and resonates with those I’d like to be my clients?”

That is exactly what you get with my guide, Build a Website that WORKS!

You don’t even need to be a good writer (which is another myth people believe).

Not only do I share with you my own conversion system and exactly how to implement it on your own website in a way that is unique to you, I walk you step by step by step through the process of writing your own unique, compelling marketing message that speaks your target market’s language.

With my original patented, proprietary plug-n-play tool, your copy will practically write itself. There is no easier way to put together a website and craft your marketing message anywhere that I’ve seen.

So check out Build a Website that WORKS!, and if it’s for you, be sure to take advantage of this one day half-off offer. It’s gone tomorrow so act now.

(Have some cake today, too!)

I’d Like to Give You Some Christmas Cash

I'd LIke to Give You Some Christmas Cash

Are you enjoying the holiday season? I so love all the lights and festivities, the sights and sounds.

Since this is also the season of gift giving, which can be tight on all our pocketbooks, I wanted to remind you about the ACA Affiliate Program.

We could help each other out!

I would love to reach more people in helping them start or uplevel their own administrative support business.

And you could be earning some very handy extra dollars for Christmas by referring others to the ACA website and Success Store.

For every sale that comes through as a result of your personal referral link, you would earn 25% commission.

PLUS, what I’m going to do for the entire month of December is pay those commissions “instantly.”

What that means is, instead of having to wait until the 15th of the following month (which is the usual policy), I’ll send you your commission via PayPal immediately (within 24-48 hours).

Doesn’t that sound like a great deal?

And referring people is super easy. For example, maybe you see people asking questions in the industry forums and listservs you belong to and you know the ACA has just the resources to help them. So you post there or send them an email or a private message, whatever works best, and let them know about the ACA and/or the Success Store and how you’ve been helped with these resources and then give them your personal referral link. It’s as simple and uncomplicated as that.

You can even put your link and a graphic on your website, though I will say that you get far better results contacting people personally with your own recommendation and personal experience with the ACA products and resources.

So, if you’re not already registered, be sure to sign up for the ACA Affiliate program to get your personal referral link.

And if you are already signed up, now is a good time to take advantage of those referral opportunities so I can send you some moolah.

It would make me really happy to do that!

Come Join Our New ACA Facebook Group

Hey, are you in the administrative support business?

Then come join our new ACA group forum on Facebook!

I’m finding there is a lot more interaction and engagement on group pages.

AND because we have it set to private (only members can view the discussions), you can feel safe in asking any ol’ “dumb” questions you like without fear of any clients and prospects seeing them.

Your colleagues and I would love to have you there and get to know you. :)

The Industry Survey Is In!

Get the 2012-2013 Industry Survey Report

Results have been compiled and the annual industry survey report is now ready for you!

Since 2006, the Administrative Consultants Association has been conducting an annual survey of those in the administrative support business for the purpose of taking a representative group snapshot of the industry.

In 2010 we moved to a biennial reporting period. This year’s survey period ran from January 2012 through April 15, 2014, with 97 questions and 500 respondents.

The survey report covers the categories of:

  • Individual Demographics
  • Education, Experience & Credentials
  • General Business Demographics
  • Tools & Equipment
  • Employees & Subcontractors
  • Clients
  • Hours
  • Services
  • Marketing
  • Pricing
  • Success, Profitability & Entrepreneurship
  • Training & Continuing Education

This year’s report is 101 pages and chock-full of helpful, fascinating, eye-opening data.

If you’ve participated before, you’ll find it super interesting to compare with previous years’ results.

Purchase here. Price: $19

Tune Into My Interview on BlogTalkRadio with LaToya Haynes

The lovely LaToya Haynes has invited me for a live interview on her BlogTalkRadio show this Friday, and you’re invited.

Here are the details for tuning in:

Fabulous Careers, Doing What You Love

BlogTalkRadio show with host LaToya Haynes of Driven Results VP

Date: Friday, April 18, 2014
Time: 11a PDT | 12p MDT | 1p CDT | 2p EDT (U.S.)
(Need time zone conversion, go to
Duration: 1 hour

Tune in this Friday:

Want to know what marketing terms could be sending the wrong clients instead of ideal clients in your administrative consulting practice? Are you struggling with how to charge your clients in your practice?

Tune in this Friday when I’ll be providing tips and strategies to get your business going in the right direction. Your questions are welcome!

“See” you there. :)

24 HOURS ONLY: Apply Your Past Product Purchases Toward a Full Set

Once a year or so I like to give my community the chance to apply their past product purchases toward a full set.

For example, perhaps you purchased a few individual products from the ACA Success Store and like them so well you wished you’d purchased a complete package.

Or say you purchased SET-01 and now you wish you had purchased SET-03, The Whole Shebang.

Then, not only would you have a full library of everything you need at a tremendous savings, you’d also have the free bonus products that only come with the sets and can’t be purchased individually.

The next 24 hours is your chance to do that!

From now until midnight, March 6 (that’s tomorrow), you can apply your past product purchases toward Set-01 (the Biz Foundations Pack) or Set-03 (The Whole Shebang).

All you have to do is shoot me an email telling me you’d like to upgrade to a full set. We’ll add up your product purchases and send you a coupon code for that amount.

If you decide to purchase one of the sets, just enter the code in the discount field when you check out.

Due to the manual calculations and time involved, this isn’t something I can offer on a regular basis so don’t miss out on your chance to complete your business foundations and training guides and also get the free bonuses that aren’t available otherwise.

Act now! This offer ends in 24 hours.

It’s Time to End Your Client-Getting Struggle

Last Chance to Save: Register by midnight, August 5, to save $50!

Are you struggling to get clients? Are the clients you do get the penny pinchers who want you to work for practically nothing?

Do you have a hard time asking for (and getting) your fees?

Do you do a lot of project work and live on the hope those customers will turn into actual retained clients (but never do)?

Are you lost or stuck when it comes to writing your marketing message in a way that doesn’t sound like everyone one else in the industry?

Do you want to get more consults with a site that instill trust, credibility and rapport?

If you’re dying to get some of those lucrative, well-paying retainer clients who pay you every month, in advance, I have a special offer for you…

After the millionth conversation on my Facebook page, hearing from folks who were still struggling to get clients and earn well, I got fired up and put together the Build a Website that WORKS workshop to show folks, once and for all, how to do it!

The first thing I want to assure you is that the economy has ABSOLUTELY NOTHING to do the struggles you’re having. That’s not why you aren’t getting clients or getting the clients you wish you were getting.

The clients are out there. The money is out there. It’s just that you aren’t getting the proper information and education on how to go about getting them in a way that they will happily pay what you ask. That’s what I’m going to change for you and it all starts with your website.

We’re going to take some business inventory, activate some mindshifts, get clarity around your business model and vision, overhaul your marketing and message, and then transform your wesite into a client-getting powerhouse. When we’re done, you will have a website that turns site visitors into hot prospects, captures  leads and get you more consultations.

Isn’t it high time you ended all the years of struggle? Imagine what your life would look and feel like!

I’m taking registrations now for this month-long workshop that will begin on September 19. Register by midnight tonight and save $100 on tuition!

Head on over to the registration page to learn more about what I’ll be teaching you and what we’re going to accomplish. This is going to be an eye-opening, life-changing experience!

Are You Tired of Being Broke?

Today is the last day to save on my Consultations that Convert class on April 18. Register by midnight tonight and pay only $67. After that, registration goes up to full price

How many of you struggle with conducting consultations, knowing how to get people into consultation, how to proceed with the conversation, what questions to ask, how to convert prospects into paying clients and how to follow-up effectively? If you have it all figured out, this post isn’t for you and you can stop reading.

But if this is an area you need help with, I have to ask you: 


Aren’t you sick and tired of always being broke? When are you going to invest in yourself and your success by getting the training you need to finally start making some durn money?!

I came across an adage recently that seems very appropriate:

So if not now, when?

Of course, you can always just keep on doing what you’re doing and spend the rest of your life hoping you can glean what you need to learn in dribs and drabs. (How’s that working out for you?) But that’s no way to take charge of your life and start building the business of your dreams. It’ll take you FOR-EVAH that way.

Take the bull by the horns NOW and get the education you need to start landing those clients once and for all. I’m giving you the opportunity to get this business skills training at a bargain. Get your registration in by midnight tonight; you’ll save some money and you’re going to come away with the skills to convert your prospects into paying clients!