Archive for the ‘Special Announcements’ Category

Wanna Be Part of the Community?

In case you didn’t realize it, the ACA uses its Facebook page as a community forum. It’s where I share wayyyy more mentoring and guidance beyond the blog here, and where our members and friends can ask questions and add their voice to the conversation.

I’d love to have you join us there! And if you’re not there, you’re missing out on a TON more conversation, fellowship and learning.

See you there!

ACA Facebook Community

 

How to Get Clients

This is the single most frequently asked question in business.

And the answer is surprisingly simple. There’s still work and effort involved, of course.

But the “secret,” if you want to think of it like that, is really and truly simplicity itself.

Download our new free tool to learn the answer to this age-old question and get the 3 simple steps to getting those clients for your business!

Free Income and Pricing Calculator

Hey, I’ve got a little present for you today!

It’s our new and HUGELY improved automated Excel Income and Pricing Calculator that you can download for free.

We’ve offered a calculator since 2006 (back when we were still the VACOC) to help folks get conscious about their numbers and figure out their hourly rate.

However, I’ve never been an advocate of billing by the hour because it’s the least accurate way to charge for the value you provide. In fact, it actually causes you to LOSE money and earn poorly.

So for the longest time I’ve wanted to completely overhaul our calculator to walk you through the process of getting clarity around your income needs and help you calculate your pricing baseline in a completely new and different way, a way that will help you actually realize your income aspirations and look at achieving them from a different angle.

I finally got around to doing just that earlier this year, but then I got stuck on a more advanced Excel formula so I put it back on the shelf until two weeks ago when Charlotte Martin came to my rescue.  Thanks to her wonderful assistance, I was finally able to finalize our new calculator so I could share it with you today. Enjoy!

PS: Please do let me know what you think!

Add to Cart

Help! I Would Have No Clients If I Didn’t Rollover Hours

I’m holding a class on Consultations that Convert! on October 25 & 26, 2011. One participant writes:

“My consults seem to go great, but they are not resulting in actually getting the client. I struggle with actually asking for their business. I leave them to think about it, no pressure. I would like to learn how to effectively ask for business and how to fill my practice with more monthly paying clients rather than hourly. This has been a long-running isue in my business. Making this type of transition has been very difficult for me. It’s been a struggle to find clients who are willing to pay my rates. I have several clients who prefer my model of hourly rates in which unused hours rollover. If I didn’t offer this, I would like have no clients. The rollover model has been most appealing to clients, but I have to continue to seek out new clients just to make my expenses each month.”

There are two things going on here:

  1. You are telling yourself a self-fulfilling prophesy–that you would have no clients if you didn’t rollover hours. But the problem isn’t that clients wouldn’t retain you if you didn’t rollover hours–the problem is in how you framing your fees in your conversation with them. I can just about guarantee that the way you are talking about fees, you are selling hours to clients instead of the value and results you will bring to their business. We need to change your message and how and when you are talking about fees and that’s going to change the game for you entirely.
  2. The other thing that’s going on, as you recognize, is how you are following up (or not, as the case may be). We are going to delve deep into this during the class. There are definitely specific steps you should be taking upon conclusion of your consultations and we’re going to cover those in class. You may be surprised to know that there are also certain things you need to be doing before a client ever contacts you that will definitely affect your success in following up and getting the client’s business.

If you struggle with similar issues in your business when it comes to consultations, I invite you to join us for my Consultations that Convert class on October 25 & 25. It’s gonna be a lot of fun AND most importantly, you’re going to learn LARGE. Love to have you there!

PS: Since we still have seats left, I’m going to extend the registration deadline to October 21, which means there’s still time for you to join us!

Consultations that Convert

Do you identify with any of these scenarios?

  • Do you need to earn more in your business and project work just isn’t cutting it?
  • Are you completely worn out with always having to chase after the next projects and more clients even as you struggle to focus on the clients and work already on your plate?
  • Would you LOVE to have a full roster of retained clients who pay a high-level fee for your support each month, earning you a lot bigger, easier money and more dependable cashflow?
  • Do you wish you had retained clients, but find it difficult getting them to sign on?
  • Do you get inquiries, but find they lose interest as soon as you tell them your fee?

Every year the ACA conducts an annual industry survey of those in the administrative support business. And year after year, the results when it comes to earning are really saddening. The overwhelming majority of people are earning less than $10,000 a year. Nobody can live on that alone, much less support a family!

We have all these wonderful, talented, highly skilled people in our industry–including you–who are working themselves to the bone delivering huge amounts of value to their clients and helping them grow and make more money, yet are themselves barely scraping by on what their business brings in. It is my absolute passion to help YOU turn this around!

One of the problems is that while they would like to provide support, most of them are only working project by piecemeal project. And it’s keeping them in the poorhouse. Project work traps you into a constant hamster wheel of chasing after the next projects, the next clients, even as you are trying to focus on what’s already in front you. It’s also not the true definition of support–which is exactly where the bigger, better results are for clients and the bigger, easier money is for you.

Working on a support basis (as opposed to a piecemeal, task-based project basis) will also allow you to create a much simpler, easier business to run and manage with far less marketing involved. And when you have that, you have a lot more flexibility, time for life, and room to grow at your own desired pace.

Ongoing support is a much higher value that comes with a higher price tag and more of a commitment. It necessarily requires a completely different, more in-depth conversation than you would have with project work. There is a very specific sequence and process to follow in order to properly frame things and help clients see that value and commit to paying well for it. And that’s what I’m going to show you how to do this month!

How to Convert All Your Prospects into Retained Monthly Clients & Make Boatloads More Money (Not to Mention an Infinitely Easier Business)

DATE: October 25 & 26, 2011 (1.5 hours each session)
TIME: 12p PT /1p MT/ 2p CT/3p ET
(Need time zone help? Go to: TimeAndDate.com)

For this teleclass, we’ll get together for two sessions, an hour and a half each day. This is going to be a tight, jam-packed informative class where you’ll learn about:

  • How working with a base of monthly retained clients helps you earn more and manage your business more easily while working LESS
  • Why the consultation conversation is so important and how it helps persuade
  • What should happen before the consultation
  • Pre-qualifying clients so your time is spent only with the most qualified prospects
  • How long to spend in consultations
  • How to lead and conduct the consultation
  • What questions to ask and why
  • When and how to talk about fees (and why this order is vitally important)
  • What to do with Yes, No and Maybe clients
  • How to follow-up the consultation and seal the deal!
  • And so much more!

We’ll touch on some marketing aspects of conducting “consultations that convert” as well, including:

  • How to pre-educate clients before the conversation
  • Dealing with client objections
  • How a target market helps attract the right prospective clients
  • Why talking to the right people is so important

You’ll also go home with my client consultation process guide, Breaking the Ice, as well as other materials and a full recording of the entire class.

Plus…

You’ll also receive a personal one-hour coaching session with me to go over any parts of the training that you need additional help with.

Taking this class could very well change the entire direction of your business and fortunes!

If you struggle in this area, I can show you how to stop struggling, lead your consultations with ease and confidence, and seal the deal! I would LOVE to see you there. I am so passionate about this topic and there is so much I can teach you that can change everything around for you.

REGISTRATION DEADLINE: Deadline to register is October 19, 2011, or until all available seats are filled, whichever comes sooner.

COST: The cost of this class is $197, but you can get in for only $97 (a savings of $100) if you register by midnight, October 9.

Register and save your spot today!