Archive for the ‘Special Announcements’ Category

Does Your Business Need a Transfusion (Limited Time Offer)

Does Your Business Need a Transfusion?

How’s your business doing?

Are you getting a steady stream of prospects and all the clients you need? Making the money you need to live and thrive? Working with ideal, happy-making clients you absolutely love?

If your answers are “not that great” and “not really” and you’re looking to improve in any (or all) of these areas so you can do better, get better and make more moolah, I can help…

If you need:

  • more clarity in what you need to do to move forward in more positive, profitable directions;
  • the confidence to market and talk to prospects and know exactly what to say and how;
  • the ability to get exactly the kind of clients you are looking for (hint: that’s probably NOT cheapskates who don’t value you or the work and want to pay peanuts for it);
  • and the skills to lead consultations like a pro, turn those prospects into clients, and ask for and GET top dollar for your skills and expertise,

… you’ll learn how to achieve all this and more with my business foundation tools and training guides.

You may have noticed I’ve been a bit quiet lately. The reason is we are in the middle of some creative reconstruction and busy working behind the scenes overhauling the ACA.

Along with this work, I will be retiring many of the products currently in the Success Store and revamping and regrouping others. Individual product purchases are also likely going bye-bye once that happens.

As you may also know, I don’t “do” sales (which is also what I’m always preaching to all my colleagues—putting yourself on sale does NOTHING good for your business). So this is a rare, one-time opportunity to get my entire system at a steep discount.

From now through Sunday, May 8, 2016, you can get The Whole Shebang (Set-03), which is my entire system of administrative support business foundation forms, contracts and training guides for ONLY $300.

That is a freaking steal! If you’re stuck and have been treading water in your business, it would be crazy to pass this up.

Get your order for The Whole Shebang (SET-03) in now because it won’t be happening again any time soon (if ever).

(NOTE: Not valid with any other offers, upgrades, discounts or credits.)

Biz happiness and success to you!

Results Colleagues Are Getting Using the ACA Business Training Products

Results My Colleagues Are Getting Using the ACA Business Training Products

It’s always so happy-making to hear of the great results my colleagues get after studying my business training and learning guides from the ACA Success Store.

One of my favorite colleagues, De’Lona Moultrie, who invested in The Whole Shebang, recently shared the fabulous success she has been having after following my consultation process included in that set:

Results My Colleagues Are Getting Using the ACA Business Training Products

As I also told Dee, I can only share my experience and expertise and what I know works. It’s YOU who makes the magic happen in your practice, and she is obviously bringing it!

Thank you for allowing me to share this, Dee. Much love and continued success to you!

May Your Holidays Be Merry and Bright!

Happy Holidays from Danielle Keister & and Administrative Consultants Association

After getting my nails done last Saturday, I fully intended on going straight home.

I ended up shopping until 11:30 pm, all for myself.

Am I a terrible person? lol

In my defense, they had some fantastic sales going on. I got the best pair of jeans for $20. TWENTY BUCKS, people! Just doing my part to stimulate the economy. 😉

Plus, all joking aside, other than shopping for the blankets, socks and outerwear I bring to the homeless shelter every year, my family and I decided we weren’t going to be exchanging tangible gifts this year.

We have no little ones to shop for in the family. (I am having glamma pangs, though, so daughter, Imma need you to get right on that, mmmkay?)

We’re all grown, don’t need anything; anything we really want, we can buy ourselves. And none of us wants or needs more “stuff.”

It’s also been a pretty trying year for all of us with one crisis after another with my dad, who has Parkinson’s disease and increasing dementia related to the disease.

None of us has any desire this year to waste what precious little free time and energy we have getting caught up in the Christmas shopping frenzy.

So, I told my family I was opting out, and they all heartily agreed.

Instead, we decided any gifts we exchanged would be of the time/experience variety: being together and doing things together. That’s what we all truly value and cherish most.

I talked to my family about how important this time we have right now is in creating new, special memories with our dad as a family while we’re still able to, especially since we don’t know how much longer he will be with us, either mentally or physically.

Creating fresh moments and experiences that aren’t all centered around taking care of him (which can be extremely draining and frustrating) will be such a blessing when that time comes. It’s important that those are not our only last memories of him, and to create some happy, joyful ones that are a break from the day-to-day, for him and for us.

We did this on 4th of July. I had everyone over to my house on the beach. The weather was gorgeous. We talked and laughed. We ate delicious food. We sat and walked on the beach and dipped our toes in the water. We watched some Doc Martin. We had a couple beers. We lit our own fireworks, and in the evening we watched the community fireworks all along the shores.

Getting my dad out of the house can be difficult and he tires easily these days so I couldn’t believe he actually agreed to it. But I know he’s so happy he did. We all still laugh and talk about that day. It was so fun and magical and wonderful.

In that spirit, we are going to the mountains for Christmas. When I first suggested it, I really wasn’t expecting dad to want to go and again was shocked that he agreed.

My dad used to collect TR3s when I was growing up and the inn and restaurant we’ll be going to has all kinds of fond memories for him from his car club days when he would pile mom and us kids all in for roadtrips to the mountain.

It’s turned into the perfect plan and we’re all really looking forward to it!

So, dear friends, my heartfelt wish for you is, no matter what difficulties you may be going through right now, that you are able to carve a moment out to tell your loved ones how much you love them (no matter what difficult, conflicted relationship you might have), give them a big smooch and a squeeze, and spend some good, quality time laughing and enjoying each other’s company.

You will be so grateful you did for the rest of your life. Because it’s not the “stuff” you will remember; it’s these expressions of love and memories of time spent together that will lift your spirit.

May your joys be many and your burdens light this holiday season and in the year to come!

xoxo,

Danielle

I’m Back from my Sundance Festival Road Trip!

I'm Back from My Sundance Festival Road Trip!

I’m back from my Sundance Festival road trip and it was amazing!

I had so much fun and packed so much stuff into a short time frame (left on January 26 and got back Feb 2).

I posted pix of my explorations on our ACA Facebook group. Come join us there if you’d like to take a look. (Note: If you request to join and your profile doesn’t provide any info about your administrative support business, be sure you also message me either on Facebook or by email.)

I just LOVE road trips. Travelling by car is my favorite way to travel because you can go at your own pace, stop when you feel like checking something out, and see cities and countryside up close and personal that you haven’t before.

It’s a much more intimate way to travel and see and explore places that would be bypassed in any other mode of travel.

Some of my road trip highlights:

  • Um, attending the SUNDANCE FILM FESTIVAL!
  • Meeting and talking with all kinds of interesting industry people from actors to a film composer to filmmakers and others who work behind the camera.
  • Having Robert Redford walk past me so close we actually touched. And yes, he is handsome as ever.
  • Also, walking past George Lucas as he was exiting one of the many celebrity Suburbans that began showing up later in the day on Main St.
  • Shopping for souvenirs and gifts.
  • Having an amazing pedicure in Park City.
  • Getting restaurant recommendations from locals and eating at some amazing places including some fantastic greasy spoons. (For anyone not familiar with the term, a greasy spoon is a high honor. It’s the kind of establishment that is usually locally/independently owned where typically fresh/home-cooked type food is served. These are often the BEST places on the planet for amazing down-home breakfast served any time of day.) I highly recommend No Worries Cafe in Park City.
  • Seeing the Great Salt Lake in person for the first time (I’ve only ever seen it by plane other than that).
  • Seeing country in Oregon, Washington and Idaho I’ve never been to before.
  • Oh, and lots of new souvenir travel magnets to commemorate my travels and explorations!

I'm Back from My Sundance Festival Road Trip

And it was scary crazy how everything worked out so perfectly. This was a totally spontaneous decision to go. I hadn’t actually registered for Sundance this year, didn’t know if I’d be able to even see any films (and if I didn’t, I was okay with that; it was enough just to go), and I thought there was no way in hell there would be any hotel rooms left, especially not without any advance reservation (and if there were, they’d cost a million dollars; most rooms start at $500 during festival week and go up into the thousands.).

I just left and trusted that everything would work out the way it was supposed to. And it did!

Everyone I talked to could not believe how lucky I was. When there were still hundreds of people on waiting lists for tickets, for some reason I scored seats. And the first hotel I called actually had a room available. For some inexplicable reason, they put me in a $500 room and only charged me $129/night (I stayed two nights). The only thing I can think is that I really hit it off with the gal I spoke to on the phone. She loved how I had just hopped in the car and took off.

This trip was also one of personal growth as well as it was the first time I’ve traveled such a distance (3 states!) all by myself.

Since I’d never done anything like this before alone, it was scary to me in a lot of ways.

And I aced it! Not one bit of anxiety being that far from home by myself and not one pang of homesickness (other than being ready for my own comfy cozy bed after a week).

I gained a huge sense of accomplishment and empowerment. It was a reminder to me that the world is my oyster and I can do anything I set my mind to do (and have).

And while I do love travelling with a partner, I also enjoy my own company and meeting and talking to new people immensely.

This trip was a precursor to a bigger plan I’ve had brewing for several years, which is to travel the U.S. (first) and some parts of Canada, meeting my members and colleagues, and seeing the country by car.

I’ve sort of kept it on the down-low because I wasn’t quite sure how to go about it. I’m also not one of those people who benefits from putting plans out there as a way to make me accountable to myself. The minute I do that, I get blocked, so I just don’t. And life also simply got in the way.

First, we moved to Europe for a couple years. Then six months after we returned to the U.S. for good, I left my man of 12 years which was a huge, life-changing decision. Then I wasn’t sure how to even undertake something like this all by myself. And then my dad’s health took a turn for the worse and I had to put him first and help care for him.

Once we got dad’s health stabilized in January, I decided to make this trip to do something for me to recharge and renew.

I'm Back from My Sundance Festival Road Trip

I’ve long been a lover and devotee of independent film so it was perfect timing and the festival gave me a great destination focal point.

And besides being a business networking/writing retreat, I had also wanted to try to meet a few colleagues along the way. This trip was pretty much a spur-of-the-moment decision and since I announced it so last minute (like, the day I was leaving, lol), by the time I had heard from three Portland area colleagues, I was already near Idaho.

So, I did learn a lot of things in this first trip which are going to help me in my next member/colleague meeting travels:

  1. After a certain point, you have to stop planning and trying to identify every little detail and JUST DO IT! There’s no way you can figure everything out upfront and too much planning can easily become a procrastination vehicle.
  2. One of the things that was stopping me before was trying to figure out how I was going to accomplish a full cross-country trip. What I realize now is that the best way I’m going to accomplish it is doing it in different legs, not all in one shot. For example, I’m thinking my next trip will be down the Pacific coast and/or I5 corridor through Oregon and California and than maybe over to Nevada with a turn-around for the return leg of the trip in Sedona, NM. I haven’t completely figured out how I’ll work any midwest and east coast and southern legs, but I’m thinking for those trips, it might make sense to fly somewhere once I’ve mapped out that particular travel route, and then rent or lease a vehicle there. Anything west of the midwest states, I can use my own car.
  3. I love to travel and I can and have continued running my business and taking care of clients on the road (even in a different country). However, I do work best from my main command center (my home office, lol) and the luxury of my big main computer. I do not prefer working on a laptop. I can and have, but it’s not how I do my best work. In recognizing this, I can plan accordingly. And all the more reason why I will benefit from doing these trips in mini-stages instead of one long stretch. That way, I can come back to home base, regroup and then go on the next leg of the journey at a time that’s optimal for me.
  4. I need to figure out how to monetize the venture so that besides the expenses being a business write-off, it also funds itself instead of just being an expense. That includes putting more focus and attention on sales from the ACA Success Store. I’m thinking that in addition to just meeting up with my industry mentors and colleagues, I could offer some paid in-person, day or half-day consulting and coaching spots for those who want to take advantage of the opportunity while I’m in their city or town.
  5. There are people who are super smart about getting sponsors and things like that for trips like this. I would love to learn more about that, but currently I’m not one of them and I’m okay with that about myself right now. And the thing is, I don’t really want to make a huge production out of things. Because once that becomes the case, for me, it takes the joy out of it and then I don’t want to do it. I can’t let not having sponsors to make these trips pay for themselves be the thing that stops me from doing it.
  6. I need to find the balance between being spontaneous (which is what “does it” for me) and not having everything turned into a big production, and planning and making announcements with enough advance notice that people CAN have enough time to plan on meeting up when I’m in their city. What I know about myself, bad or good, is that I am commitment phobic, lol. Not about taking care of clients or anything like that. I don’t know where it comes from (though it does seem to be something I developed when my first/late husband passed away nearly 20 years ago). I just know that the minute I have to RVSP to something is the second I absolutely, positively don’t want to go. I know, it’s crazy. But that’s just me. Therefore, I know I wouldn’t do well making a big deal out of planning a meet-up, securing a specific venue or conference room, yada, yada, yada. Yuck! I hate that stuff! I like to keep things casual, informal, personal. What I envision is letting my peeps know (on the blog, via the ACA mailing list, etc.) that I am close to their city and inviting them to contact me to meet up. Then when I hear from someone, asking them where a great spot would be to get together, a fun restaurant or pub or something, and once we decide that, inviting others in the area to join us. Casual, see?

I don’t have it all figured out. I don’t know how it will all work out. And I don’t have any specific time frames right now. But that’s where all the magic, fun and adventure of it is!

If I was to come to your area, would you like to meet up for a meal, do something fun together, or maybe be my tour guide for a day? What do you like to do for fun and/or what would you show me in your city? I’m game for just about anything. (Except skydiving. I have no desire to skydive and I’m okay with that, lol.)

Would you love an opportunity for private, one-on-one, in-person business consulting and guidance if I came to your city? I’m exceptionally gifted at identifying where people need help in their business, but tell me, what areas of your business would YOU like more help with?

Download Your Free Copy

How to Choose Your Target Market

Happy Sunday! :)

I just completed an updated version of my guide How to Choose Your Target Market.

Clarified some concepts and instructions that I think will help people more easily wrap their brains around target marketing and how to choose the right one for them.

Even if you already have this guide, this is a new and improved up-to-date version so you’ll definitely want to grab your copy (it’s still free!).

You will build your business, get clients and make more money more quickly and easily with a target market.

Having a target market makes EVERYTHING easier in your business.

Here’s the link: How to Choose Your Target Market

It’s My Birthday (and a Special Deal for you Today Only)

It's my birthday (and a special deal for you today only!)

It’s my birthday! I’m eating cake today and no one is going to stop me, lol.

In honor of my birthday, I have a special deal for you:

Today only, you can get my Build a Website that WORKS marketing guide for half off!

Just type this code into the discount field when you check out and you’ll get this guide for only $74.50: itsmybirthday

One of the biggest problems in our industry is a proliferation of websites all saying the same things. Here’s how this happens:

When someone is new in business, they have no idea where or how to start crafting their website and marketing message.

So what do they do?

They look around at everyone else in the industry, see what they are doing and saying, and just imitate that (or worse, straight up copy and plagiarize).

They think, “Oh, this is what everyone else in the industry is doing and saying. That must be what I’m supposed to be doing and saying on my website, too.”

And then that’s exactly what they do.

So this is a common practice, but it’s not a good one when it comes to putting together your website and crafting your marketing message in a way that gets you results–i.e., CLIENTS.

The problem with this is they are assuming the masses know something they don’t.

What they fail to realize is those people did exactly the same thing as they are doing now, without any more knowledge or understanding–or success.

It’s this crazy, self-perpetuating cycle of monkey-see, monkey-do with people copying people who aren’t doing any better than they are.

On top of that, all copying what everyone else in the industry is doing and saying does is make you and your business that much more invisible in the marketplace. You need to stand out, not blend in.

In fact, websites that all do and say the same thing is one of the top complaints I hear year after year from clients who contact me. It’s completely frustrating to them.

And when you don’t give prospective clients any reason to see you as different, they always resort to price-shopping. Because all you are to them then is another box on a shelf… a commodity (the kiss of death).

You have to keep in mind: you are not your ideal client. And our own industry is not your prospective client or target market. You can’t look at things through your eyes or the lens of our own industry.

So now you might be thinking, “Well, if I shouldn’t do that, what DO I do? How DO I figure out how to write my own marketing message in a way that differentiates me and resonates with those I’d like to be my clients?”

That is exactly what you get with my guide, Build a Website that WORKS!

You don’t even need to be a good writer (which is another myth people believe).

Not only do I share with you my own conversion system and exactly how to implement it on your own website in a way that is unique to you, I walk you step by step by step through the process of writing your own unique, compelling marketing message that speaks your target market’s language.

With my original patented, proprietary plug-n-play tool, your copy will practically write itself. There is no easier way to put together a website and craft your marketing message anywhere that I’ve seen.

So check out Build a Website that WORKS!, and if it’s for you, be sure to take advantage of this one day half-off offer. It’s gone tomorrow so act now.

(Have some cake today, too!)

I’d Like to Give You Some Christmas Cash

I'd LIke to Give You Some Christmas Cash

Are you enjoying the holiday season? I so love all the lights and festivities, the sights and sounds.

Since this is also the season of gift giving, which can be tight on all our pocketbooks, I wanted to remind you about the ACA Affiliate Program.

We could help each other out!

I would love to reach more people in helping them start or uplevel their own administrative support business.

And you could be earning some very handy extra dollars for Christmas by referring others to the ACA website and Success Store.

For every sale that comes through as a result of your personal referral link, you would earn 25% commission.

PLUS, what I’m going to do for the entire month of December is pay those commissions “instantly.”

What that means is, instead of having to wait until the 15th of the following month (which is the usual policy), I’ll send you your commission via PayPal immediately (within 24-48 hours).

Doesn’t that sound like a great deal?

And referring people is super easy. For example, maybe you see people asking questions in the industry forums and listservs you belong to and you know the ACA has just the resources to help them. So you post there or send them an email or a private message, whatever works best, and let them know about the ACA and/or the Success Store and how you’ve been helped with these resources and then give them your personal referral link. It’s as simple and uncomplicated as that.

You can even put your link and a graphic on your website, though I will say that you get far better results contacting people personally with your own recommendation and personal experience with the ACA products and resources.

So, if you’re not already registered, be sure to sign up for the ACA Affiliate program to get your personal referral link.

And if you are already signed up, now is a good time to take advantage of those referral opportunities so I can send you some moolah.

It would make me really happy to do that!

Come Join Our New ACA Facebook Group

Hey, are you in the administrative support business?

Then come join our new ACA group forum on Facebook!

I’m finding there is a lot more interaction and engagement on group pages.

AND because we have it set to private (only members can view the discussions), you can feel safe in asking any ol’ “dumb” questions you like without fear of any clients and prospects seeing them.

Your colleagues and I would love to have you there and get to know you. :)

The Industry Survey Is In!

Get the 2012-2013 Industry Survey Report

Results have been compiled and the annual industry survey report is now ready for you!

Since 2006, the Administrative Consultants Association has been conducting an annual survey of those in the administrative support business for the purpose of taking a representative group snapshot of the industry.

In 2010 we moved to a biennial reporting period. This year’s survey period ran from January 2012 through April 15, 2014, with 97 questions and 500 respondents.

The survey report covers the categories of:

  • Individual Demographics
  • Education, Experience & Credentials
  • General Business Demographics
  • Tools & Equipment
  • Employees & Subcontractors
  • Clients
  • Hours
  • Services
  • Marketing
  • Pricing
  • Success, Profitability & Entrepreneurship
  • Training & Continuing Education

This year’s report is 101 pages and chock-full of helpful, fascinating, eye-opening data.

If you’ve participated before, you’ll find it super interesting to compare with previous years’ results.

Purchase here. Price: $19

Tune Into My Interview on BlogTalkRadio with LaToya Haynes

The lovely LaToya Haynes has invited me for a live interview on her BlogTalkRadio show this Friday, and you’re invited.

Here are the details for tuning in:

Fabulous Careers, Doing What You Love

BlogTalkRadio show with host LaToya Haynes of Driven Results VP

Date: Friday, April 18, 2014
Time: 11a PDT | 12p MDT | 1p CDT | 2p EDT (U.S.)
(Need time zone conversion, go to TimeAndDate.com)
Duration: 1 hour

Tune in this Friday: http://tobtr.com/s/6329503

Want to know what marketing terms could be sending the wrong clients instead of ideal clients in your administrative consulting practice? Are you struggling with how to charge your clients in your practice?

Tune in this Friday when I’ll be providing tips and strategies to get your business going in the right direction. Your questions are welcome!

“See” you there. :)