I have a new business product coming out soon, and I’m trying to decide which paper orientation to use.
It seems like such an inconsequential detail, but if you’ve been an end-user of e-books and info products (which I think we all have at this point), no doubt you have some preferences.
For example, if you find it easier to read things in hardcopy and like to print out your ebooks and put in a binder, perhaps you prefer the portrait orientation.
On the other hand, I’ve seen some slick looking ebooks done landscape style (David Meerman Scott does many of his this way). If you’re someone who likes to read onscreen, maybe you prefer this orientation on your widescreen monitor.
Then again, maybe having to move your eyes so far left and right makes the reading difficult and tires you out. So when it comes down to practical use, maybe it’s not that great.
See what I mean, lol?
If you could take a quick minute to take the poll below, I would sure appreciate it!
(The answers will help you, too, whenever you create info products for yourself or clients).
I’d also love to hear the reasons for your preference in the comments. Many thanks!