Archive for the ‘Personal Musings’ Category

I Am Replaceable

 

I was watching a video one recent morning and it reminded me of something that I wanted to share with you:

I am replaceable… and that’s a good thing.

What I mean is this:

I am not indispensable because I keep my clients dependent on me.

I’m indispensable because I empower them to run their own businesses without me if, when and where they need to or should they ever choose to.

Any of them could walk away from me tomorrow and be okay and not lost as to what or where anything is.

If I got sick or anything happened to me (god forbid), they are all in great shape to be able to take over and run with things themselves.

I don’t withhold their own information from them (e.g., think web designers who withhold passwords or sign up for client domains and hosting in their own names instead of the client’s).

I don’t make them have to go through me to get access to their own documents, administration and services.

I specifically use certain tools and work with clients in ways that they always have access to everything they need.

They stay with me by choice, not because they’re stuck and it would be too much trouble to extricate themselves.

They stay because I make their business (and life) better. I ease their burdens. They have less stress and more free time.

Because I’m good at what I do and always do what I say I will, they trust me implicitly.

Those are the best reasons for clients to stick with you.

Keep On Keeping On (Video)

 

Several weeks ago I got to participate in a collaborative music video produced by a super talented couple I befriended when they used to play at a favorite restaurant in my area.

They’re in Texas now, kicking ass and making their musical career dreams come true! I love watching their journey, and this video is just all kinds of amazing.

It’s a shining, gorgeous example of what America’s REAL values are and how each of us, in our own unique and humble way, plays a part in standing for truth, love and kindness for all!

I absolutely ADORE what they’ve created! What will YOU keep on doing?

(Please share far and wide!)

Reminder to Clients: People Are Not Vending Machines

Reminder to Clients: People Are Not Vending Machines

People need human kindness and appreciation. Remember their dates. Don’t grunt requests at them, as if they aren’t worthy of the extra two seconds of time it takes to speak to them in complete sentences. Say “please” and “thank you.” Human beings are not vending machines.

These thoughts arose from a situation in my personal life, but it’s a good reminder for clients as well.

If you find yourself with a client who exhibits any of these disrespectful behaviors, it’s an indication that they may not understand their role in the relationship (namely, that of client, not employer).

Make sure you don’t leave them any room for misunderstanding that. It’s too important to your success in working together and your own personal happiness in your business.

You set the tone for that by marketing yourself as a strategic support partner and administrative expert, not their assistant.

Happy 20th Anniversary to Me!

Celebrating 20 years in business!

I just realized that this month marks my 20th year in business. Wow!

1997 was the year I officially took out a business license to formalize the work I’d been doing on the side for many years.

My husband had passed away a couple years earlier, leaving me a young widow to raise our daughter alone.

Untimely deaths like that make you acutely aware of how short life is, and I knew I didn’t want to spend the rest of mine punching someone else’s clock.

I wanted to earn an honest living using my skills and talents doing good and helping others in their businesses, but I also wanted to have more control over my own life, to be more self-directed. That’s when I set my path toward business ownership.

I’ve always believed that while work can be a great source of pride, fulfillment and purpose, it shouldn’t require you to compromise your priorities or sacrifice what’s most important in life.

My motto is that your business should support and enrich your life, not suck the life from you.

I engineered my business around this standard by being selective about clients so I can be happy and appreciated in my work and setting the policies and systems that give me more breathing room and the freedom and flexibility to enjoy life while taking great care of my clients.

Since 2004, it’s also been my privilege to be a mentor-at-large to the industry, helping others start their own administrative support businesses and shape those businesses in ways that give them more time for life and joy and happiness in their work.

My daughter has now entered her 30s (what?!), around the same age that I started my business. I love that she got to grow up watching — and helping — me build the business and seeing entrepreneurial spirit in action. I’m so proud to see the values of passion, hard work and living life on your own terms instilled in her at a young age.

Happy business birthday to me! Here’s to another 20!

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Happy New Year’s Day!

Happy 2017

I spent the day cleaning yesterday.

Super exciting, right?! Woohoo! Really living it up over here, lol

Yeah, did a deep-clean of my entire house. Not that it ever gets really dirty because I’m a super organized neat freak.

But it felt good to do a deep dive, especially at this time of year.

It feels cleansing, like preparation, a setting of the stage, a clean slate, for everything I want to accomplish moving forward in the new year.

Bring it, 2017!

This morning, I briefly entertained the idea of inaugurating the new year with a good long bike trek, but it’s freaking cold out there!

I did attend our little beach community’s annual New Year’s Day Polar Bear Plunge. (Check out the video)

A neighbor joked, “What about the sign that says NO JUMPING FROM THE PIER?!?!” And then added, “Totally kidding, but remember: life needs some wiggle room every now and then.”

These sound like wise words indeed.

May your business allow for lots of wiggle room for life this year!

Happy New Year!

Merry Christmas and Happy Holidays to You and Yours!

Merry Christmas and Happy Holidays to You and Yours

This is my beach community’s Christmas tree. Isn’t she lovely?

If we don’t get a chance to speak again before Christmas, may merriness, wonder, good health and blessings be yours this holiday season and the new year.

Let’s make it great!

(Photo used by personal permisson of © Laddy Kite.)

This Is the Most UNhelpful Phrase on the Planet

This Is the Most UNhelpful Phrase on the Planet

It’s up to you. You can do whatever what you want.”

No sh*t, Sherlock. OF COURSE, I can do whatever I want.

What I was looking for were your opinions, advice, ideas and feedback… or I wouldn’t have bothered asking.

Duh.

When someone (particularly a client) asks for your input, they are looking for your personal thoughts, guidance and experience.

Why do you think they should (or shouldn’t) do something a certain way? What will they gain? What are the ramifications of going another route? What might be the hidden costs, issues or benefits?

Step up. You’re the expert. They’re looking for you to lead them, to help them.

It’s up to you” is a lazy cop-out.

***

It’s easy to sit back and wait to be told what to do. But those aren’t the people who create value, turn clients into raving fans — and make the big bucks.

Can you think of an example where you stepped up for a client when it would have been easier to just let them wander in circles by themselves?

I’m Not Anyone’s Sidekick (and Neither Are You)

I'm No Sidekick (and Neither Are You)

Words have power. They’ve been used for centuries to subjugate others and keep them in their place.

Words have kept people thinking small about themselves. With the flick of a switch, they’ve also helped them reshape their perceptions and step into their own power and sovereignty.

It’s why the feminist movement insisted on changing accepted language — they recognized that being called “girls” was a micro-aggression meant to infantilize women.

So, of course, I snorted in derision when I first heard the word “sidekick” being tossed around to describe those in the administrative support business.

I feel about anyone referencing me as a “sidekick” in relation to clients the same way this woman feels being referred to as Macklemore’s “sidekick.”

It’s fundamentally insulting as a full-grown, professional woman and business owner. It’s a condescending verbal pat on the head, a throwback to employment mentality that has no place in business in this day and age.

I’m as disdainful of the word “sidekick” in business as I am “assistant.”

That’s because using subservient words and terms of employment (such as “assistant”) to identify yourself keeps you in a subservient mindset, consciously and unconsciously.

It also causes clients to view you not so much as their valued and respected administrative expert and adviser, but as their minion and order-taker.

Would you call your doctor or attorney or accountant or designer your sidekick?

Do you think that would be a respectful way to identify and address them?

How do you think that would go over with them if you did?

Why then would you feel the need to call yourself an assistant or sidekick?

It’s a form of self-talk. What you call yourself has a way of seeping into your psyche. With a more respectful, business-appropriate term, you can raise yourself up to better lead your business and more positively affect how your prospects and clients approach the relationship with you.

If you think it doesn’t matter what you call yourself either way, then why not adopt a more respectful term that will lead to more respectful exchanges with clients and prospects?

If you are really working with clients who value you as much as you say they do, they will happily support you as you raise your standards around the business terminology you use.

And your new clients won’t know the difference because they’ll refer to you in whatever way you inform them to.

I don’t need to be Robin to serve my clients well and deliver my expertise to them. We can both be Batman in our respective businesses who value and respect each other as equals.

***

What thoughts, feelings or questions does this bring up for you? Does it spur any soul-searching? Can you think of a way in which calling yourself an assistant kept you thinking small in your business? Have you already embraced the idea that you are a business owner, not an assistant, with a valuable expertise to offer?