Archive for the ‘Inspiration’ Category

Truth or Platitudes?

Truth or Platitudes?

I read an article recently where the author observed that most people don’t really want to know what it takes to be successful:

“Most people want to hear platitudes about success. You have to work your ass off to create a successful business. But when you start talking about the work required, their eyes glaze over. They don’t want to hear the truth about what it takes to be successful.”

The difference, the author notes, is that winners DO want the truth (not platitudes) about what it really takes to get a business off the ground — the good, the bad and the ugly.

As a business trainer and industry mentor for the past 13 years (in business for 20+), I have to say, I tend to agree.

It’s what separates the ones who are going to succeed and those who are likely to close up shop within a few short years.

Don’t get me wrong. There’s nothing wrong with being positive and optimistic.

You’re going to need it to keep believing in yourself, persevere during the difficult start-up times in business, and endure the naysayers in your life who want you to “go get a real job.”

The problem occurs when people become addicted to woo-woo and magical thinking and seeking out platitudes is all they focus on. (This is exactly how they get sucked into the web of lies and illusion from internet marketers.)

You have to strike a balance between encouragement and optimism and getting honest, pragmatic business learning and advice and taking action (doing the work).

Because believe it or not, all those platitudes and “inspiration” can turn your brain to mush, no matter how “uplifting”  they are, if that’s all your diet consists of.

If inspiration is the thing you’re seeking, let me tell ya, there’s nothing more inspiring that deciding on a target market, doing the work to get to know them (e.g., asking them questions, getting involved in their professional communities, researching their industry), learning what their common needs, goals and challenges are, and developing your administrative solutions and marketing message around those things.

That’s the kind of direction and focus that makes the kind of headway that gets your motor running and fuels excitement (and more action) in your emerging business!

I see so many people in our industry who spend more time trying to network with their colleagues than ever they do with their target market. And then they wonder and get depressed about why they aren’t getting clients and moving forward in their business.

The other pitfall is they get involved in “networking” groups where a) their target market isn’t to be found, and b) is just a room of other people trying to get clients.

You aren’t going to find clients in those places. Decide on a target market and go where THOSE people are and learn them. THAT’S where/how you’re going to get clients.

(For those who are new, a target market is simply an industry/field/profession that you cater your administrative support to. If you need help deciding on your target market, download our free guide How to Choose Your Target Market.)

What are your thoughts?

  • If you examine your own actions, are you chasing after feel-good platitudes and otherwise focusing on what you want to hear instead of honest business advice and what you need to know? How do you discern the difference?
  • How prepared are you to put in the time and do the actual work required?
  • How much time are you wasting dinking around with colleagues, signing up to each other’s social media accounts (I call this “playing business”) compared to actual work learning how to be better at business, involving yourself in your target market’s communities and getting clients?

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Greatest Adventure Ever

Greatest Adventure Ever

Obviously, I want everyone to be successful in their business: to get clients, make those clients happy, and make enough money to live well.

That said, one thing I’ve always pointed out to people is that learning about business and how to run one makes you an even better, more attractive candidate should you ever want or need to return to the workforce.

That’s because you learn how to think and see things more entrepreneurially.

You gain an inside understanding of how things work in business that other employees don’t necessarily have.

You can appreciate why and how things are done certain ways in business, and can make even more valuable contributions from that perspective.

Your venture into business is NEVER a waste, no matter which way the road leads you.

Keep On Keeping On (Video)

 

Several weeks ago I got to participate in a collaborative music video produced by a super talented couple I befriended when they used to play at a favorite restaurant in my area.

They’re in Texas now, kicking ass and making their musical career dreams come true! I love watching their journey, and this video is just all kinds of amazing.

It’s a shining, gorgeous example of what America’s REAL values are and how each of us, in our own unique and humble way, plays a part in standing for truth, love and kindness for all!

I absolutely ADORE what they’ve created! What will YOU keep on doing?

(Please share far and wide!)

It’s Not Enough to Love What You Do to Do Great Work

It's Not Enough to Love What You Do to Do Great Work

This is unquestionably sage advice.

If you don’t love what you do, you aren’t going to do great work.

And you’re going to hate doing it.

You can’t do right by your clients or live your best life that way.

But there are two important important ideas missing here:

  1. You can’t take great care of others unless you first take great care of yourself.
  2. You can’t do great work if you don’t set the standards and create the environment that allow you to do that.

Without setting the foundations for these things, it’s inevitable that you will come to dread your work.

In taking care of yourself first, that means pricing profitably, making sure you are charging enough so that you are earning comfortably and your business is sustainable.

You can’t take great care of your clients if you are stressed out about money or constantly preoccupied with needing to make more (because you haven’t priced properly in the first place).

Pricing profitably allows you to do your best work for clients and give them your best attention.

You also need to set the stage to do great work.

That means setting standards and having boundaries, and establishing policies, procedures and protocols that create the conditions to support these things.

What level of quality is important to you as well as your clients?

Breakneck speed is not a sustainable pace. You’ll need to set expectations around turn-around times that give you plenty of breathing room.

What do you need from clients to feel valued and appreciated?

Are those the kind of clients you are choosing to work with?

Are you loving what you do right now? Are you loving the way you are doing it?

What do you want to leave behind in 2016? What do you want more of this year? What do you want do differently moving forward?

What to Do When Business Is Slow

This part of the year can be a slow time for a lot of people in business.

The holidays are coming, people have other things on their mind, and it can be a time of reflection and planning for the new year.

It’s the natural ebb and flow of life and business, and it’s nice to have a break to catch your breath.

With that in mind, I’d like to point you to one of my classic posts on what you can do to be proactive and turn these periodic slow-downs into opportunities.

How to Turn Business Slow-Down Into Opportunity

Always Remember Your Why

Always remember your why.

WHY are you in this business?

What do you want as a result of being in business? What do you hope it will achieve for you in your life?

What do you want your life each day to look and feel like?

Why do you do the things you do, and in the way that you do them?

What kind of pace do you want to work at? What kind of pace will allow you to do your best work for clients, the kind of work that makes them go “Damn! THANK YOU!” and gets real results for them, beyond what they even imagined or thought to ask for?

What kind of standards, boundaries, policies and protocols are you setting up in your business that allow you to have the kind of pace you want in your work and life?

Are you actually following and honoring the standards, boundaries, policies and protocols you’ve set up, or do you step over them and allow clients to as well? How is that serving you?

How are you choosing your clients? Are you taking on any ol’ client you can get or engaging in steps to ensure you working with ideal clients so that you can work to the standards you have in place for your business and life?

Are you working with them in ways that allow you to actually accomplish your standards, ideals and goals. Are you settling, or do you say “no” to anything that is not in support of them?

Always remember your why and set your business up so you can create the business and life you want.

Results Colleagues Are Getting Using the ACA Business Training Products

Results My Colleagues Are Getting Using the ACA Business Training Products

It’s always so happy-making to hear of the great results my colleagues get after studying my business training and learning guides from the ACA Success Store.

One of my favorite colleagues, De’Lona Moultrie, who invested in The Whole Shebang, recently shared the fabulous success she has been having after following my consultation process included in that set:

Results My Colleagues Are Getting Using the ACA Business Training Products

As I also told Dee, I can only share my experience and expertise and what I know works. It’s YOU who makes the magic happen in your practice, and she is obviously bringing it!

Thank you for allowing me to share this, Dee. Much love and continued success to you!

Whether You Think You Can or Think You Can’t, You’re Right

Whether You Think You Can or Think You Can't, You're Right

This quote stuck out to me after reading (yet another) a post on a business forum by someone who wanted to start her business, but had just lost her job, had no money, lived in a rural area… and so on and so forth.

She had every excuse in the book about how there was absolutely nothing she could do about her circumstances.

I wanted to point out to her, “Whether you think you can or think you can’t, you are right.” 😉

Whether You Think You Can or Think You Can't, You're Right

She was looking at all the negatives and resigning herself to her circumstance—and victimhood—instead of focusing on what she COULD do, what opportunities she COULD find or create for herself, what circumstances she could change and which actually had more options available to her than the ones she was resigning herself to if she just put her mind to it.

I’m not saying certain challenging circumstances don’t exist. I’m no Pollyana when it comes to facing facts.

There IS a difference, however, in taking stock of what IS and acknowledging those things, and staying stuck in self-pity and creating self-fulfilling prophesies.

How you deal with the hand you are dealt and what you do to make optimum use of that hand is going to determine your success not only in business, but in life.

Instead of lamenting about everything that is wrong, focus on what is RIGHT and how you can go about making lemonade about of whatever lemons you’ve got in your basket at the moment.

Put on your thinking cap and you can always create new possibilities for yourself and your life.

May not be easy, it may even be incredibly difficult (who said it was all supposed to be easy anyway?). It might be something you’d rather not have to do (and don’t have to do forever), but there is ALWAYS a way forward, a way out, a way around, a way up.

It all depends on your own outlook.