Archive for the ‘Inspiration’ Category

Are You Celebrating Your Victories?

As we near the end of 2017, have you been reflecting on your year and the things you wanted to accomplish?

Were you able to reach certain goals, projects and mileposts you set for yourself this year?

Remember, they don’t have to be gigantic.

Sometimes the most important milestones are seemingly “small,” but that doesn’t make them any less significant!

Each and every step you take in working toward something is an achievement. Even those hiccups and setbacks we all encounter along the way provide us with invaluable learning that helps us grow.

Success (as in moving in the direction you want to go, accomplishing that which you want to accomplish) is made up of hundreds of actions, stepping stones, learning, and small victories every single day.

Celebrate them! Use them as forward momentum! Give yourself credit! You are DOING it!

What are you most proud of accomplishing this year?

If You Do Nothing Else, These Are Words to Live By

I was reading Brit Marling’s article about Harvey Weinstein yesterday morning. In the first paragraph, she relates some powerful wisdom her mother imparted to her when she was a little girl:

“To be a free woman, you have to be a financially independent woman.”

It’s akin to something Suze Orman always reminds women of: “A man is not a financial plan.”

This is one of the most important reasons I work to help other women in this business earn better, to better understand the economics of business and how the business-to-business relationship with clients works, and teach them the important business skills that are integral to being able to ask for and get professional fees and how to navigate those business conversations: the consultation, pricing, your marketing message, chief among them.

Even if you are not your family’s primary breadwinner, life can change in an instant.

Divorce, illness, death, accidents, acts of nature… there are any number of unforeseeable events that can befall any of us at any moment and put us in the position of having to be the sole provider. Being a single mom is perhaps one of the most important reasons.

This is why my goal is to always show other women how to build a business that can take care of itself, to show them how to create the kind of income they can actually live on whether they are or need to be or should become the primary breadwinner; to establish a business that runs like a business and can scale at any point in time, even if right now you only want to work with one or two clients.

Being financially independent and creating a business that can take care of you and your family if need be is one of the best things you can do for yourself and those you love.

Reaching for the Heights

AHMAHGAHHHH, this is so cute!

Also, I can’t help but think how perfectly this resembles building our businesses:

We start at the bottom, often knowing little or nothing about business, looking up at what seems like an insurmountable height, and s-s-s-t-r-e-t-c-h-h-h-h ourselves to reach upward, outside of comfort zones, attaining new knowledge, growth and confidence at every next stage, one foot after the other.

It’s why I always say: slow and steady, with everything in its due time and course, wins the race.

When you are impatient, try to cut corners and take shortcuts, you miss out on vital, necessary foundational learning and understanding that is going to help you succeed in rising to the next level.

Stay the course. You can do it!

Truth or Platitudes?

Truth or Platitudes?

I read an article recently where the author observed that most people don’t really want to know what it takes to be successful:

“Most people want to hear platitudes about success. You have to work your ass off to create a successful business. But when you start talking about the work required, their eyes glaze over. They don’t want to hear the truth about what it takes to be successful.”

The difference, the author notes, is that winners DO want the truth (not platitudes) about what it really takes to get a business off the ground — the good, the bad and the ugly.

As a business trainer and industry mentor for the past 13 years (in business for 20+), I have to say, I tend to agree.

It’s what separates the ones who are going to succeed and those who are likely to close up shop within a few short years.

Don’t get me wrong. There’s nothing wrong with being positive and optimistic.

You’re going to need it to keep believing in yourself, persevere during the difficult start-up times in business, and endure the naysayers in your life who want you to “go get a real job.”

The problem occurs when people become addicted to woo-woo and magical thinking and seeking out platitudes is all they focus on. (This is exactly how they get sucked into the web of lies and illusion from internet marketers.)

You have to strike a balance between encouragement and optimism and getting honest, pragmatic business learning and advice and taking action (doing the work).

Because believe it or not, all those platitudes and “inspiration” can turn your brain to mush, no matter how “uplifting”  they are, if that’s all your diet consists of.

If inspiration is the thing you’re seeking, let me tell ya, there’s nothing more inspiring that deciding on a target market, doing the work to get to know them (e.g., asking them questions, getting involved in their professional communities, researching their industry), learning what their common needs, goals and challenges are, and developing your administrative solutions and marketing message around those things.

That’s the kind of direction and focus that makes the kind of headway that gets your motor running and fuels excitement (and more action) in your emerging business!

I see so many people in our industry who spend more time trying to network with their colleagues than ever they do with their target market. And then they wonder and get depressed about why they aren’t getting clients and moving forward in their business.

The other pitfall is they get involved in “networking” groups where a) their target market isn’t to be found, and b) is just a room of other people trying to get clients.

You aren’t going to find clients in those places. Decide on a target market and go where THOSE people are and learn them. THAT’S where/how you’re going to get clients.

(For those who are new, a target market is simply an industry/field/profession that you cater your administrative support to. If you need help deciding on your target market, download our free guide How to Choose Your Target Market.)

What are your thoughts?

  • If you examine your own actions, are you chasing after feel-good platitudes and otherwise focusing on what you want to hear instead of honest business advice and what you need to know? How do you discern the difference?
  • How prepared are you to put in the time and do the actual work required?
  • How much time are you wasting dinking around with colleagues, signing up to each other’s social media accounts (I call this “playing business”) compared to actual work learning how to be better at business, involving yourself in your target market’s communities and getting clients?

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Greatest Adventure Ever

Greatest Adventure Ever

Obviously, I want everyone to be successful in their business: to get clients, make those clients happy, and make enough money to live well.

That said, one thing I’ve always pointed out to people is that learning about business and how to run one makes you an even better, more attractive candidate should you ever want or need to return to the workforce.

That’s because you learn how to think and see things more entrepreneurially.

You gain an inside understanding of how things work in business that other employees don’t necessarily have.

You can appreciate why and how things are done certain ways in business, and can make even more valuable contributions from that perspective.

Your venture into business is NEVER a waste, no matter which way the road leads you.

Keep On Keeping On (Video)

 

Several weeks ago I got to participate in a collaborative music video produced by a super talented couple I befriended when they used to play at a favorite restaurant in my area.

They’re in Texas now, kicking ass and making their musical career dreams come true! I love watching their journey, and this video is just all kinds of amazing.

It’s a shining, gorgeous example of what America’s REAL values are and how each of us, in our own unique and humble way, plays a part in standing for truth, love and kindness for all!

I absolutely ADORE what they’ve created! What will YOU keep on doing?

(Please share far and wide!)

It’s Not Enough to Love What You Do to Do Great Work

It's Not Enough to Love What You Do to Do Great Work

This is unquestionably sage advice.

If you don’t love what you do, you aren’t going to do great work.

And you’re going to hate doing it.

You can’t do right by your clients or live your best life that way.

But there are two important important ideas missing here:

  1. You can’t take great care of others unless you first take great care of yourself.
  2. You can’t do great work if you don’t set the standards and create the environment that allow you to do that.

Without setting the foundations for these things, it’s inevitable that you will come to dread your work.

In taking care of yourself first, that means pricing profitably, making sure you are charging enough so that you are earning comfortably and your business is sustainable.

You can’t take great care of your clients if you are stressed out about money or constantly preoccupied with needing to make more (because you haven’t priced properly in the first place).

Pricing profitably allows you to do your best work for clients and give them your best attention.

You also need to set the stage to do great work.

That means setting standards and having boundaries, and establishing policies, procedures and protocols that create the conditions to support these things.

What level of quality is important to you as well as your clients?

Breakneck speed is not a sustainable pace. You’ll need to set expectations around turn-around times that give you plenty of breathing room.

What do you need from clients to feel valued and appreciated?

Are those the kind of clients you are choosing to work with?

Are you loving what you do right now? Are you loving the way you are doing it?

What do you want to leave behind in 2016? What do you want more of this year? What do you want do differently moving forward?

What to Do When Business Is Slow

This part of the year can be a slow time for a lot of people in business.

The holidays are coming, people have other things on their mind, and it can be a time of reflection and planning for the new year.

It’s the natural ebb and flow of life and business, and it’s nice to have a break to catch your breath.

With that in mind, I’d like to point you to one of my classic posts on what you can do to be proactive and turn these periodic slow-downs into opportunities.

How to Turn Business Slow-Down Into Opportunity