Archive for the ‘Great News!’ Category

I’m Back from my Sundance Festival Road Trip!

I'm Back from My Sundance Festival Road Trip!

I’m back from my Sundance Festival road trip and it was amazing!

I had so much fun and packed so much stuff into a short time frame (left on January 26 and got back Feb 2).

I posted pix of my explorations on our ACA Facebook group. Come join us there if you’d like to take a look. (Note: If you request to join and your profile doesn’t provide any info about your administrative support business, be sure you also message me either on Facebook or by email.)

I just LOVE road trips. Travelling by car is my favorite way to travel because you can go at your own pace, stop when you feel like checking something out, and see cities and countryside up close and personal that you haven’t before.

It’s a much more intimate way to travel and see and explore places that would be bypassed in any other mode of travel.

Some of my road trip highlights:

  • Um, attending the SUNDANCE FILM FESTIVAL!
  • Meeting and talking with all kinds of interesting industry people from actors to a film composer to filmmakers and others who work behind the camera.
  • Having Robert Redford walk past me so close we actually touched. And yes, he is handsome as ever.
  • Also, walking past George Lucas as he was exiting one of the many celebrity Suburbans that began showing up later in the day on Main St.
  • Shopping for souvenirs and gifts.
  • Having an amazing pedicure in Park City.
  • Getting restaurant recommendations from locals and eating at some amazing places including some fantastic greasy spoons. (For anyone not familiar with the term, a greasy spoon is a high honor. It’s the kind of establishment that is usually locally/independently owned where typically fresh/home-cooked type food is served. These are often the BEST places on the planet for amazing down-home breakfast served any time of day.) I highly recommend No Worries Cafe in Park City.
  • Seeing the Great Salt Lake in person for the first time (I’ve only ever seen it by plane other than that).
  • Seeing country in Oregon, Washington and Idaho I’ve never been to before.
  • Oh, and lots of new souvenir travel magnets to commemorate my travels and explorations!

I'm Back from My Sundance Festival Road Trip

And it was scary crazy how everything worked out so perfectly. This was a totally spontaneous decision to go. I hadn’t actually registered for Sundance this year, didn’t know if I’d be able to even see any films (and if I didn’t, I was okay with that; it was enough just to go), and I thought there was no way in hell there would be any hotel rooms left, especially not without any advance reservation (and if there were, they’d cost a million dollars; most rooms start at $500 during festival week and go up into the thousands.).

I just left and trusted that everything would work out the way it was supposed to. And it did!

Everyone I talked to could not believe how lucky I was. When there were still hundreds of people on waiting lists for tickets, for some reason I scored seats. And the first hotel I called actually had a room available. For some inexplicable reason, they put me in a $500 room and only charged me $129/night (I stayed two nights). The only thing I can think is that I really hit it off with the gal I spoke to on the phone. She loved how I had just hopped in the car and took off.

This trip was also one of personal growth as well as it was the first time I’ve traveled such a distance (3 states!) all by myself.

Since I’d never done anything like this before alone, it was scary to me in a lot of ways.

And I aced it! Not one bit of anxiety being that far from home by myself and not one pang of homesickness (other than being ready for my own comfy cozy bed after a week).

I gained a huge sense of accomplishment and empowerment. It was a reminder to me that the world is my oyster and I can do anything I set my mind to do (and have).

And while I do love travelling with a partner, I also enjoy my own company and meeting and talking to new people immensely.

This trip was a precursor to a bigger plan I’ve had brewing for several years, which is to travel the U.S. (first) and some parts of Canada, meeting my members and colleagues, and seeing the country by car.

I’ve sort of kept it on the down-low because I wasn’t quite sure how to go about it. I’m also not one of those people who benefits from putting plans out there as a way to make me accountable to myself. The minute I do that, I get blocked, so I just don’t. And life also simply got in the way.

First, we moved to Europe for a couple years. Then six months after we returned to the U.S. for good, I left my man of 12 years which was a huge, life-changing decision. Then I wasn’t sure how to even undertake something like this all by myself. And then my dad’s health took a turn for the worse and I had to put him first and help care for him.

Once we got dad’s health stabilized in January, I decided to make this trip to do something for me to recharge and renew.

I'm Back from My Sundance Festival Road Trip

I’ve long been a lover and devotee of independent film so it was perfect timing and the festival gave me a great destination focal point.

And besides being a business networking/writing retreat, I had also wanted to try to meet a few colleagues along the way. This trip was pretty much a spur-of-the-moment decision and since I announced it so last minute (like, the day I was leaving, lol), by the time I had heard from three Portland area colleagues, I was already near Idaho.

So, I did learn a lot of things in this first trip which are going to help me in my next member/colleague meeting travels:

  1. After a certain point, you have to stop planning and trying to identify every little detail and JUST DO IT! There’s no way you can figure everything out upfront and too much planning can easily become a procrastination vehicle.
  2. One of the things that was stopping me before was trying to figure out how I was going to accomplish a full cross-country trip. What I realize now is that the best way I’m going to accomplish it is doing it in different legs, not all in one shot. For example, I’m thinking my next trip will be down the Pacific coast and/or I5 corridor through Oregon and California and than maybe over to Nevada with a turn-around for the return leg of the trip in Sedona, NM. I haven’t completely figured out how I’ll work any midwest and east coast and southern legs, but I’m thinking for those trips, it might make sense to fly somewhere once I’ve mapped out that particular travel route, and then rent or lease a vehicle there. Anything west of the midwest states, I can use my own car.
  3. I love to travel and I can and have continued running my business and taking care of clients on the road (even in a different country). However, I do work best from my main command center (my home office, lol) and the luxury of my big main computer. I do not prefer working on a laptop. I can and have, but it’s not how I do my best work. In recognizing this, I can plan accordingly. And all the more reason why I will benefit from doing these trips in mini-stages instead of one long stretch. That way, I can come back to home base, regroup and then go on the next leg of the journey at a time that’s optimal for me.
  4. I need to figure out how to monetize the venture so that besides the expenses being a business write-off, it also funds itself instead of just being an expense. That includes putting more focus and attention on sales from the ACA Success Store. I’m thinking that in addition to just meeting up with my industry mentors and colleagues, I could offer some paid in-person, day or half-day consulting and coaching spots for those who want to take advantage of the opportunity while I’m in their city or town.
  5. There are people who are super smart about getting sponsors and things like that for trips like this. I would love to learn more about that, but currently I’m not one of them and I’m okay with that about myself right now. And the thing is, I don’t really want to make a huge production out of things. Because once that becomes the case, for me, it takes the joy out of it and then I don’t want to do it. I can’t let not having sponsors to make these trips pay for themselves be the thing that stops me from doing it.
  6. I need to find the balance between being spontaneous (which is what “does it” for me) and not having everything turned into a big production, and planning and making announcements with enough advance notice that people CAN have enough time to plan on meeting up when I’m in their city. What I know about myself, bad or good, is that I am commitment phobic, lol. Not about taking care of clients or anything like that. I don’t know where it comes from (though it does seem to be something I developed when my first/late husband passed away nearly 20 years ago). I just know that the minute I have to RVSP to something is the second I absolutely, positively don’t want to go. I know, it’s crazy. But that’s just me. Therefore, I know I wouldn’t do well making a big deal out of planning a meet-up, securing a specific venue or conference room, yada, yada, yada. Yuck! I hate that stuff! I like to keep things casual, informal, personal. What I envision is letting my peeps know (on the blog, via the ACA mailing list, etc.) that I am close to their city and inviting them to contact me to meet up. Then when I hear from someone, asking them where a great spot would be to get together, a fun restaurant or pub or something, and once we decide that, inviting others in the area to join us. Casual, see?

I don’t have it all figured out. I don’t know how it will all work out. And I don’t have any specific time frames right now. But that’s where all the magic, fun and adventure of it is!

If I was to come to your area, would you like to meet up for a meal, do something fun together, or maybe be my tour guide for a day? What do you like to do for fun and/or what would you show me in your city? I’m game for just about anything. (Except skydiving. I have no desire to skydive and I’m okay with that, lol.)

Would you love an opportunity for private, one-on-one, in-person business consulting and guidance if I came to your city? I’m exceptionally gifted at identifying where people need help in their business, but tell me, what areas of your business would YOU like more help with?

Download Your Free Copy

How to Choose Your Target Market

Happy Sunday! :)

I just completed an updated version of my guide How to Choose Your Target Market.

Clarified some concepts and instructions that I think will help people more easily wrap their brains around target marketing and how to choose the right one for them.

Even if you already have this guide, this is a new and improved up-to-date version so you’ll definitely want to grab your copy (it’s still free!).

You will build your business, get clients and make more money more quickly and easily with a target market.

Having a target market makes EVERYTHING easier in your business.

Here’s the link: How to Choose Your Target Market

It’s My Birthday (and a Special Deal for you Today Only)

It's my birthday (and a special deal for you today only!)

It’s my birthday! I’m eating cake today and no one is going to stop me, lol.

In honor of my birthday, I have a special deal for you:

Today only, you can get my Build a Website that WORKS marketing guide for half off!

Just type this code into the discount field when you check out and you’ll get this guide for only $74.50: itsmybirthday

One of the biggest problems in our industry is a proliferation of websites all saying the same things. Here’s how this happens:

When someone is new in business, they have no idea where or how to start crafting their website and marketing message.

So what do they do?

They look around at everyone else in the industry, see what they are doing and saying, and just imitate that (or worse, straight up copy and plagiarize).

They think, “Oh, this is what everyone else in the industry is doing and saying. That must be what I’m supposed to be doing and saying on my website, too.”

And then that’s exactly what they do.

So this is a common practice, but it’s not a good one when it comes to putting together your website and crafting your marketing message in a way that gets you results–i.e., CLIENTS.

The problem with this is they are assuming the masses know something they don’t.

What they fail to realize is those people did exactly the same thing as they are doing now, without any more knowledge or understanding–or success.

It’s this crazy, self-perpetuating cycle of monkey-see, monkey-do with people copying people who aren’t doing any better than they are.

On top of that, all copying what everyone else in the industry is doing and saying does is make you and your business that much more invisible in the marketplace. You need to stand out, not blend in.

In fact, websites that all do and say the same thing is one of the top complaints I hear year after year from clients who contact me. It’s completely frustrating to them.

And when you don’t give prospective clients any reason to see you as different, they always resort to price-shopping. Because all you are to them then is another box on a shelf… a commodity (the kiss of death).

You have to keep in mind: you are not your ideal client. And our own industry is not your prospective client or target market. You can’t look at things through your eyes or the lens of our own industry.

So now you might be thinking, “Well, if I shouldn’t do that, what DO I do? How DO I figure out how to write my own marketing message in a way that differentiates me and resonates with those I’d like to be my clients?”

That is exactly what you get with my guide, Build a Website that WORKS!

You don’t even need to be a good writer (which is another myth people believe).

Not only do I share with you my own conversion system and exactly how to implement it on your own website in a way that is unique to you, I walk you step by step by step through the process of writing your own unique, compelling marketing message that speaks your target market’s language.

With my original patented, proprietary plug-n-play tool, your copy will practically write itself. There is no easier way to put together a website and craft your marketing message anywhere that I’ve seen.

So check out Build a Website that WORKS!, and if it’s for you, be sure to take advantage of this one day half-off offer. It’s gone tomorrow so act now.

(Have some cake today, too!)

I’d Like to Give You Some Christmas Cash

I'd LIke to Give You Some Christmas Cash

Are you enjoying the holiday season? I so love all the lights and festivities, the sights and sounds.

Since this is also the season of gift giving, which can be tight on all our pocketbooks, I wanted to remind you about the ACA Affiliate Program.

We could help each other out!

I would love to reach more people in helping them start or uplevel their own administrative support business.

And you could be earning some very handy extra dollars for Christmas by referring others to the ACA website and Success Store.

For every sale that comes through as a result of your personal referral link, you would earn 25% commission.

PLUS, what I’m going to do for the entire month of December is pay those commissions “instantly.”

What that means is, instead of having to wait until the 15th of the following month (which is the usual policy), I’ll send you your commission via PayPal immediately (within 24-48 hours).

Doesn’t that sound like a great deal?

And referring people is super easy. For example, maybe you see people asking questions in the industry forums and listservs you belong to and you know the ACA has just the resources to help them. So you post there or send them an email or a private message, whatever works best, and let them know about the ACA and/or the Success Store and how you’ve been helped with these resources and then give them your personal referral link. It’s as simple and uncomplicated as that.

You can even put your link and a graphic on your website, though I will say that you get far better results contacting people personally with your own recommendation and personal experience with the ACA products and resources.

So, if you’re not already registered, be sure to sign up for the ACA Affiliate program to get your personal referral link.

And if you are already signed up, now is a good time to take advantage of those referral opportunities so I can send you some moolah.

It would make me really happy to do that!

Come Join Our New ACA Facebook Group

Hey, are you in the administrative support business?

Then come join our new ACA group forum on Facebook!

I’m finding there is a lot more interaction and engagement on group pages.

AND because we have it set to private (only members can view the discussions), you can feel safe in asking any ol’ “dumb” questions you like without fear of any clients and prospects seeing them.

Your colleagues and I would love to have you there and get to know you. :)

The Industry Survey Is In!

Get the 2012-2013 Industry Survey Report

Results have been compiled and the annual industry survey report is now ready for you!

Since 2006, the Administrative Consultants Association has been conducting an annual survey of those in the administrative support business for the purpose of taking a representative group snapshot of the industry.

In 2010 we moved to a biennial reporting period. This year’s survey period ran from January 2012 through April 15, 2014, with 97 questions and 500 respondents.

The survey report covers the categories of:

  • Individual Demographics
  • Education, Experience & Credentials
  • General Business Demographics
  • Tools & Equipment
  • Employees & Subcontractors
  • Clients
  • Hours
  • Services
  • Marketing
  • Pricing
  • Success, Profitability & Entrepreneurship
  • Training & Continuing Education

This year’s report is 101 pages and chock-full of helpful, fascinating, eye-opening data.

If you’ve participated before, you’ll find it super interesting to compare with previous years’ results.

Purchase here. Price: $19

Is It Time to Start Earning More in Your Business?

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Do you hate tracking and reporting time to clients? Would you be excited to know of an easier, more profitable way to charge that clients also love? If so, you’re not alone.

Tracking hours is a HUGE administrative burden that eats into your profitability and takes time away from life. And clients hate being nickeled and dimed on minutes and hours.

If you’ve been in business any amount of time, you have at least some idea of the problems with selling time instead of your solutions, results and expertise. What you may not realize is just how much billing by the hour is killing your business and keeping you from earning better.

  1. It focuses clients on hours and reporting. When clients think they’re buying hours, that’s what they zero in on to the exclusion of just about everything else that’s more important.
  2. It measures time instead of results. Is that really how you want clients judging the quality of your support, by how long things take instead of how you actually help them?
  3. The faster you work, the LESS you make. When you charge by the hour, you’re penalized financially for being better and faster at what you do. How much sense does that make?
  4. The better you are, the harder you must work to make the same amount of money. That’s because the more you can do in an hour, the more you have to fill up that hour.
  5. And how do you track time for all those intangible, incidental things you do for clients, like thinking, reading and replying to emails and making calls? Are you really going to stop and punch the clock every second you lift a finger? How practical is that? And what happens when you forget?
  6. It puts you and the client’s interests and motivations at odds with each other. When you charge by the hour, clients want things to take the least amount of time possible, and you only make more money the longer things take. Instead of being focused on the goals and objectives the work is in support of, you end up playing a tug-of-war with hours.
  7. Most importantly, billing by the hour is keeping you BROKE! You automatically limit your earning potential when you tie it to how many hours you have to sell.

Your time is the least valuable thing you have to offer clients. It’s your skill, knowledge and expertise that make things happen and help them move forward in their businesses.

And be honest, aren’t you sick and tired of tracking and reporting time to clients like you were some little employee?

You’re in business to help clients, right? Well, how helpful is it to them when you have to stop work right in the middle of things because they’ve run out of hours?

Wouldn’t you rather offer your support in a way that allows you to get things done and serve clients better without discounting your fees or having your hands tied by a ticking clock?

The trick is to price the solution, NOT the hours. You want for both you and the client to be in alignment of interests and motivations. So the question becomes, how do you do that? How do you price the solution, how do you set parameters, when time is not the unit of measurement?

This is EXACTLY what I show you how to do in my value-based pricing guide, How to Price and Package Your Support Based on Value and Expertise—NOT Selling Hours.

Charging by the hour is keeping you from earning AND serving clients better. If you struggle to earn well even though you have clients; if you feel like there’s no room for you to grow based on how you’re charging and doing things now; if potential clients balk when you tell them your hourly rate, I can show you how to change ALL of that in your business!

This self-study course shows you how to create a simpler, easier business to run, where your earning potential is hugely expanded because it’s not tied to how many hours you have to sell.

Clients find it much easier to say YES to working with you, and, best of all, you’ll be able to toss those time sheets out forever!

I’ve been studying value-based pricing for over 10 years now and use this methodology that I’ve uniquely adapted especially for the administrative support business in my own practice.

In this guide, I show you the exact methods I use to earn more in a month with just one of my retained clients than most people in our industry are making with 5 to 10 (or more!) clients. I have far more freedom and flexibility to live life. And clients LOVE this way of working together because it’s easier to pay, easier to work together, and they see results more quickly and clearly because we’re focused on the goals and objectives the work is in support of, not the time it takes.

If you, too, would like more life, more money and more freedom in your business while serving clients BETTER, click here for more product details.

Tune Into My Interview on BlogTalkRadio with LaToya Haynes

The lovely LaToya Haynes has invited me for a live interview on her BlogTalkRadio show this Friday, and you’re invited.

Here are the details for tuning in:

Fabulous Careers, Doing What You Love

BlogTalkRadio show with host LaToya Haynes of Driven Results VP

Date: Friday, April 18, 2014
Time: 11a PDT | 12p MDT | 1p CDT | 2p EDT (U.S.)
(Need time zone conversion, go to TimeAndDate.com)
Duration: 1 hour

Tune in this Friday: http://tobtr.com/s/6329503

Want to know what marketing terms could be sending the wrong clients instead of ideal clients in your administrative consulting practice? Are you struggling with how to charge your clients in your practice?

Tune in this Friday when I’ll be providing tips and strategies to get your business going in the right direction. Your questions are welcome!

“See” you there. :)

24 HOURS ONLY: Apply Your Past Product Purchases Toward a Full Set

Once a year or so I like to give my community the chance to apply their past product purchases toward a full set.

For example, perhaps you purchased a few individual products from the ACA Success Store and like them so well you wished you’d purchased a complete package.

Or say you purchased SET-01 and now you wish you had purchased SET-03, The Whole Shebang.

Then, not only would you have a full library of everything you need at a tremendous savings, you’d also have the free bonus products that only come with the sets and can’t be purchased individually.

The next 24 hours is your chance to do that!

From now until midnight, March 6 (that’s tomorrow), you can apply your past product purchases toward Set-01 (the Biz Foundations Pack) or Set-03 (The Whole Shebang).

All you have to do is shoot me an email telling me you’d like to upgrade to a full set. We’ll add up your product purchases and send you a coupon code for that amount.

If you decide to purchase one of the sets, just enter the code in the discount field when you check out.

Due to the manual calculations and time involved, this isn’t something I can offer on a regular basis so don’t miss out on your chance to complete your business foundations and training guides and also get the free bonuses that aren’t available otherwise.

Act now! This offer ends in 24 hours.

It’s My Birthday (and There’s Something for You, too)

It's My Birthday (and There's Something for You, Too!)

It’s my birthday today, the big 5-0. Happy birthday to me, lol!

And you know what would absolutely make my day? Letting me know how I’ve helped you in your business, how my products have helped you, and what you’re most excited about in your business from the help and guidance you’ve received from me and the ACA Success Store products.

Better yet, if you would tell others. I can’t reach others without your help and your recommendation is the best gift you could give me! I’ve got some big plans this year (plans that include traveling the country and meeting my ACA peeps all over the U.S.) and that means I have to get serious about promoting the ACA Success Store.

AND, I want to give YOU something in return. I’ve been trying to think of what I could do for you who are so supportive of me and my products, the help I give to people in growing and bettering their business and acumen, and the work I do in our industry.

What I came up with was INSTANT commissions on your referrals/recommendations! So instead of having to wait a whole month for payment of your affiliate commissions, they will be processed immediately within 24 hours.

Now, obviously, I only want you to give your endorsements and recommendations if they truly come from the heart and your own personal experience with the ACA products you’ve purchased.

Even if you haven’t purchased anything yet, you’ve surely gained valuable information and knowledge from the expertise and experience I share here on the blog, or on Facebook, or the free products you’ve downloaded. You are getting something valuable and worthwhile from my insight, otherwise, you would have left my mailing list and community a long time ago, right? And that’s value and quality that you can absolutely recommend in integrity to others.

So, if you share your praise, reviews, recommendations, testimonials (whatever you want to call it) with your friends and colleagues in the industry (on your blog, ezine, Twitter, Facebook, LinkedIn, Google+, email, mailing list, wherever makes sense and will reach lots of people) and give them your affiliate link to the ACA Success Store, I will send you your 25% commissions on every sale that comes of it “instantly” within 24 hours.

I mean, if someone wanted to hand you a hundred dollar bill, would you turn it down? You can always use cash in your business, right? So I thought this would be an excellent way to give back to you for the all the love, support, referrals and recommendations you make.

I do need to mention, this is an experiment and right now, the instant commissions are for this week only. That’s because they have to be processed manually by a live human. We’ll have to see how it goes. If it goes well, I might just keep doing it beyond this week!

Oh, and if you’re not currently signed up for the ACA Affiliate Program, be sure and do that so you can get an affiliate link to share. Here’s the sign-up page: ACA Affiliate Program

My biggest, heartiest hugs and love to you! Thank you for letting me share in your business journey, for being part of my community and for being one of my online friends and colleagues! And thanks for making my big 5-0 day (and every day) great!