Archive for the ‘Great News!’ Category

The Industry Survey Is In!

Get the 2012-2013 Industry Survey Report

Results have been compiled and the annual industry survey report is now ready for you!

Since 2006, the Administrative Consultants Association has been conducting an annual survey of those in the administrative support business for the purpose of taking a representative group snapshot of the industry.

In 2010 we moved to a biennial reporting period. This year’s survey period ran from January 2012 through April 15, 2014, with 97 questions and 500 respondents.

The survey report covers the categories of:

  • Individual Demographics
  • Education, Experience & Credentials
  • General Business Demographics
  • Tools & Equipment
  • Employees & Subcontractors
  • Clients
  • Hours
  • Services
  • Marketing
  • Pricing
  • Success, Profitability & Entrepreneurship
  • Training & Continuing Education

This year’s report is 101 pages and chock-full of helpful, fascinating, eye-opening data.

If you’ve participated before, you’ll find it super interesting to compare with previous years’ results.

Purchase here. Price: $19

Is It Time to Start Earning More in Your Business?

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Do you hate tracking and reporting time to clients? Would you be excited to know of an easier, more profitable way to charge that clients also love? If so, you’re not alone.

Tracking hours is a HUGE administrative burden that eats into your profitability and takes time away from life. And clients hate being nickeled and dimed on minutes and hours.

If you’ve been in business any amount of time, you have at least some idea of the problems with selling time instead of your solutions, results and expertise. What you may not realize is just how much billing by the hour is killing your business and keeping you from earning better.

  1. It focuses clients on hours and reporting. When clients think they’re buying hours, that’s what they zero in on to the exclusion of just about everything else that’s more important.
  2. It measures time instead of results. Is that really how you want clients judging the quality of your support, by how long things take instead of how you actually help them?
  3. The faster you work, the LESS you make. When you charge by the hour, you’re penalized financially for being better and faster at what you do. How much sense does that make?
  4. The better you are, the harder you must work to make the same amount of money. That’s because the more you can do in an hour, the more you have to fill up that hour.
  5. And how do you track time for all those intangible, incidental things you do for clients, like thinking, reading and replying to emails and making calls? Are you really going to stop and punch the clock every second you lift a finger? How practical is that? And what happens when you forget?
  6. It puts you and the client’s interests and motivations at odds with each other. When you charge by the hour, clients want things to take the least amount of time possible, and you only make more money the longer things take. Instead of being focused on the goals and objectives the work is in support of, you end up playing a tug-of-war with hours.
  7. Most importantly, billing by the hour is keeping you BROKE! You automatically limit your earning potential when you tie it to how many hours you have to sell.

Your time is the least valuable thing you have to offer clients. It’s your skill, knowledge and expertise that make things happen and help them move forward in their businesses.

And be honest, aren’t you sick and tired of tracking and reporting time to clients like you were some little employee?

You’re in business to help clients, right? Well, how helpful is it to them when you have to stop work right in the middle of things because they’ve run out of hours?

Wouldn’t you rather offer your support in a way that allows you to get things done and serve clients better without discounting your fees or having your hands tied by a ticking clock?

The trick is to price the solution, NOT the hours. You want for both you and the client to be in alignment of interests and motivations. So the question becomes, how do you do that? How do you price the solution, how do you set parameters, when time is not the unit of measurement?

This is EXACTLY what I show you how to do in my value-based pricing guide, How to Price and Package Your Support Based on Value and Expertise—NOT Selling Hours.

Charging by the hour is keeping you from earning AND serving clients better. If you struggle to earn well even though you have clients; if you feel like there’s no room for you to grow based on how you’re charging and doing things now; if potential clients balk when you tell them your hourly rate, I can show you how to change ALL of that in your business!

This self-study course shows you how to create a simpler, easier business to run, where your earning potential is hugely expanded because it’s not tied to how many hours you have to sell.

Clients find it much easier to say YES to working with you, and, best of all, you’ll be able to toss those time sheets out forever!

I’ve been studying value-based pricing for over 10 years now and use this methodology that I’ve uniquely adapted especially for the administrative support business in my own practice.

In this guide, I show you the exact methods I use to earn more in a month with just one of my retained clients than most people in our industry are making with 5 to 10 (or more!) clients. I have far more freedom and flexibility to live life. And clients LOVE this way of working together because it’s easier to pay, easier to work together, and they see results more quickly and clearly because we’re focused on the goals and objectives the work is in support of, not the time it takes.

If you, too, would like more life, more money and more freedom in your business while serving clients BETTER, click here for more product details.

Tune Into My Interview on BlogTalkRadio with LaToya Haynes

The lovely LaToya Haynes has invited me for a live interview on her BlogTalkRadio show this Friday, and you’re invited.

Here are the details for tuning in:

Fabulous Careers, Doing What You Love

BlogTalkRadio show with host LaToya Haynes of Driven Results VP

Date: Friday, April 18, 2014
Time: 11a PDT | 12p MDT | 1p CDT | 2p EDT (U.S.)
(Need time zone conversion, go to TimeAndDate.com)
Duration: 1 hour

Tune in this Friday: http://tobtr.com/s/6329503

Want to know what marketing terms could be sending the wrong clients instead of ideal clients in your administrative consulting practice? Are you struggling with how to charge your clients in your practice?

Tune in this Friday when I’ll be providing tips and strategies to get your business going in the right direction. Your questions are welcome!

“See” you there. :)

24 HOURS ONLY: Apply Your Past Product Purchases Toward a Full Set

Once a year or so I like to give my community the chance to apply their past product purchases toward a full set.

For example, perhaps you purchased a few individual products from the ACA Success Store and like them so well you wished you’d purchased a complete package.

Or say you purchased SET-01 and now you wish you had purchased SET-03, The Whole Shebang.

Then, not only would you have a full library of everything you need at a tremendous savings, you’d also have the free bonus products that only come with the sets and can’t be purchased individually.

The next 24 hours is your chance to do that!

From now until midnight, March 6 (that’s tomorrow), you can apply your past product purchases toward Set-01 (the Biz Foundations Pack) or Set-03 (The Whole Shebang).

All you have to do is shoot me an email telling me you’d like to upgrade to a full set. We’ll add up your product purchases and send you a coupon code for that amount.

If you decide to purchase one of the sets, just enter the code in the discount field when you check out.

Due to the manual calculations and time involved, this isn’t something I can offer on a regular basis so don’t miss out on your chance to complete your business foundations and training guides and also get the free bonuses that aren’t available otherwise.

Act now! This offer ends in 24 hours.

It’s My Birthday (and There’s Something for You, too)

It's My Birthday (and There's Something for You, Too!)

It’s my birthday today, the big 5-0. Happy birthday to me, lol!

And you know what would absolutely make my day? Letting me know how I’ve helped you in your business, how my products have helped you, and what you’re most excited about in your business from the help and guidance you’ve received from me and the ACA Success Store products.

Better yet, if you would tell others. I can’t reach others without your help and your recommendation is the best gift you could give me! I’ve got some big plans this year (plans that include traveling the country and meeting my ACA peeps all over the U.S.) and that means I have to get serious about promoting the ACA Success Store.

AND, I want to give YOU something in return. I’ve been trying to think of what I could do for you who are so supportive of me and my products, the help I give to people in growing and bettering their business and acumen, and the work I do in our industry.

What I came up with was INSTANT commissions on your referrals/recommendations! So instead of having to wait a whole month for payment of your affiliate commissions, they will be processed immediately within 24 hours.

Now, obviously, I only want you to give your endorsements and recommendations if they truly come from the heart and your own personal experience with the ACA products you’ve purchased.

Even if you haven’t purchased anything yet, you’ve surely gained valuable information and knowledge from the expertise and experience I share here on the blog, or on Facebook, or the free products you’ve downloaded. You are getting something valuable and worthwhile from my insight, otherwise, you would have left my mailing list and community a long time ago, right? And that’s value and quality that you can absolutely recommend in integrity to others.

So, if you share your praise, reviews, recommendations, testimonials (whatever you want to call it) with your friends and colleagues in the industry (on your blog, ezine, Twitter, Facebook, LinkedIn, Google+, email, mailing list, wherever makes sense and will reach lots of people) and give them your affiliate link to the ACA Success Store, I will send you your 25% commissions on every sale that comes of it “instantly” within 24 hours.

I mean, if someone wanted to hand you a hundred dollar bill, would you turn it down? You can always use cash in your business, right? So I thought this would be an excellent way to give back to you for the all the love, support, referrals and recommendations you make.

I do need to mention, this is an experiment and right now, the instant commissions are for this week only. That’s because they have to be processed manually by a live human. We’ll have to see how it goes. If it goes well, I might just keep doing it beyond this week!

Oh, and if you’re not currently signed up for the ACA Affiliate Program, be sure and do that so you can get an affiliate link to share. Here’s the sign-up page: ACA Affiliate Program

My biggest, heartiest hugs and love to you! Thank you for letting me share in your business journey, for being part of my community and for being one of my online friends and colleagues! And thanks for making my big 5-0 day (and every day) great!

It’s Time to End Your Client-Getting Struggle

Last Chance to Save: Register by midnight, August 5, to save $50! http://www.administrativeconsultantsassoc.com/classes/2013/091913

Are you struggling to get clients? Are the clients you do get the penny pinchers who want you to work for practically nothing?

Do you have a hard time asking for (and getting) your fees?

Do you do a lot of project work and live on the hope those customers will turn into actual retained clients (but never do)?

Are you lost or stuck when it comes to writing your marketing message in a way that doesn’t sound like everyone one else in the industry?

Do you want to get more consults with a site that instill trust, credibility and rapport?

If you’re dying to get some of those lucrative, well-paying retainer clients who pay you every month, in advance, I have a special offer for you…

After the millionth conversation on my Facebook page, hearing from folks who were still struggling to get clients and earn well, I got fired up and put together the Build a Website that WORKS workshop to show folks, once and for all, how to do it!

The first thing I want to assure you is that the economy has ABSOLUTELY NOTHING to do the struggles you’re having. That’s not why you aren’t getting clients or getting the clients you wish you were getting.

The clients are out there. The money is out there. It’s just that you aren’t getting the proper information and education on how to go about getting them in a way that they will happily pay what you ask. That’s what I’m going to change for you and it all starts with your website.

We’re going to take some business inventory, activate some mindshifts, get clarity around your business model and vision, overhaul your marketing and message, and then transform your wesite into a client-getting powerhouse. When we’re done, you will have a website that turns site visitors into hot prospects, captures  leads and get you more consultations.

Isn’t it high time you ended all the years of struggle? Imagine what your life would look and feel like!

I’m taking registrations now for this month-long workshop that will begin on September 19. Register by midnight tonight and save $100 on tuition!

Head on over to the registration page to learn more about what I’ll be teaching you and what we’re going to accomplish. This is going to be an eye-opening, life-changing experience!

Are You Tired of Being Broke?

Today is the last day to save on my Consultations that Convert class on April 18. Register by midnight tonight and pay only $67. After that, registration goes up to full price

How many of you struggle with conducting consultations, knowing how to get people into consultation, how to proceed with the conversation, what questions to ask, how to convert prospects into paying clients and how to follow-up effectively? If you have it all figured out, this post isn’t for you and you can stop reading.

But if this is an area you need help with, I have to ask you: 

WHAT ARE YOU WAITING FOR?

Aren’t you sick and tired of always being broke? When are you going to invest in yourself and your success by getting the training you need to finally start making some durn money?!

I came across an adage recently that seems very appropriate:

So if not now, when?

Of course, you can always just keep on doing what you’re doing and spend the rest of your life hoping you can glean what you need to learn in dribs and drabs. (How’s that working out for you?) But that’s no way to take charge of your life and start building the business of your dreams. It’ll take you FOR-EVAH that way.

Take the bull by the horns NOW and get the education you need to start landing those clients once and for all. I’m giving you the opportunity to get this business skills training at a bargain. Get your registration in by midnight tonight; you’ll save some money and you’re going to come away with the skills to convert your prospects into paying clients!

Woohoo! It’s Cyber Monday

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Woo hoo, it’s Cyber Monday!

Just a quick reminder that special prices end midnight tonight. There are some great deals to be had (a little over 50% off on most) on the foundational learning guides that will give you the skills you NEED to get clients, earn well and grow your business success! Or you can get The WHOLE Shebang for $150 off.

By the way, you don’t have to do a thing to get the special prices. Just add ‘em to your cart and they’ll already be marked down.

Get Paid to Market Your Biz with Info Products and Multi-Layered Revenue Streams

Do you want retained clients, but aren’t sure how to get them? If a roster of well-paying clients who pay you an advance monthly fee for your administrative support and expertise is what you long for, your entire website and marketing message must be geared toward that goal.

You want to think of your whole website as a sales page with a singular goal: to get those retained clients. From there, it’s a bit of a dating process that happens a lot like this:

  • You catch your prospect’s eye somewhere (through your marketing and networking).
  • They observe you from the across the room (by visiting your website and taking a look around).
  • They like what they see and hear and ask you out (by requesting a consultation or more information).

At this point, it’s important to understand that most people aren’t going to hire you right off the bat any more than anyone is going to be proposing marriage after one date.

Relationships develop and transpire over a course of time and interaction. Different prospective clients will have varying comfort levels initially.

This is the where most people aren’t sure how to proceed. Clients want them to “audition” by trying them out with small projects.

The problem with that, however, is when you fritter away your limited time and energy on nickel and dime projects, you are chasing after pennies instead of hundred dollar bills.

That small project might buy dinner that night, but it does nothing to help you achieve your long-term goal of achieving a well-earning practice. It only distracts you from building your real business and the work and focus needed to establish a retained roster of clients.

Some folks think: “Yes, but if I do a good enough job, maybe the client will eventually hire me on a retained basis.”

That almost never happens.

Your business and income can’t depend on hopes and maybe’s. You’ll never build a roster of well-paying monthly retained clients by chasing after penny-ante “sample” projects and letting the wrong prospect lead you around by the nose. To get a commitment, you must expect one.

On November 29, I’m holding a class to show you how to do just that by offering products and services that support your overall goal and marketing message to get retained clients AND create multiple revenue streams for you at the same time.

You’ll learn how to:

  • Nurture those prospective client relationships and lead them toward the retainer commitment;
  • Eliminate auditioning and the need to chase after penny-ante project work and carrots on a stick so you can stay focused on building your retained client roster;
  • Provide selective demonstrations and “proof” to prospects of your skills and expertise that they seek;
    Create passive income streams;
  • Establish you as an authority and expert in your field;
  • Set a more respectful tone for the relationship where prospects and clients treat you as a trusted advisor, not a cost to be managed or some kind of gopher;
  • Create an easier business to operate that affords you more time and space for your support work to happen;
  • Provide the foundation for a more flexible and freedom-filled lifestyle and business;
  • Get PAID to market your business!

Join us! Click on the link below to get the class details and secure your registration:

Get Paid to Market Your Biz with Info Products and Multi-Layered Revenue Streams >>

You DO Need a Certain Level of Income to Be Happy and Healthy

I was listening to some radio program several weeks ago that referred to a study that supports the idea that you only truly need so much money in life to be happy. Past a certain point, more money doesn’t make you any happier.

So true!

I’m not interested in being a millionaire because I’m not interested in the lifestyle or work it would take to get there. I’m also not interested in the least in the KIND of business I would need to be in to make that kind of money.

And I LIKE having work and purpose in my life and things to strive for. I don’t want it all to come TOO easily, funny as that might sound.

That said, I DO think it’s important to have a six figure business. BUT, it’s important to clarify what kind of six figures we’re talking about.

There is a HUGE difference between a $100-200k biz and a $500k biz, let alone a $1 million biz, in terms of the work involved, what kind of business it is and what it needs to focus on. Very, very different models and machinations involved.

You can live a very happy, rich life (and I mean LIVING) with only a $75k income. That said, it’s important to understand that for you to personally earn $75k, your business generally needs to bring in a revenue of at least $100k.

This is always the kind of “6 Figure Business” I’m talking about in relation to our administrative support businesses.

And this is a VERY modest and completely doable goal that gives you a benchmark of financial ease, solvency, sustainability and profitability that encourages you to strive without making money the focus or driving force and without forcing you to have a completely different kind of business model and life.

There’s nothing to feel guilty about in earning well, no matter what your financial goals are, be they modest or grand.

But make no mistake, there is a minimum amount of money you do need to make in order to stay in business and be able to serve clients well.

You earning poorly, and merely surviving instead of thriving, does no one any good whatsoever.

I originally posted this musing on our Facebook page, but I thought it related wonderfully to what I’m always trying to help you do:  which is to earn more, working less and more strategically.

While $100k a year is an excellent financial goal to strive for, that doesn’t mean it will be easy to achieve working entirely one-on-one with clients.

And a bigger business (in order to achieve that goal) is not necessarily better. Bigger businesses come with more work, more administration, more costs, reduced profit, more people managing and more room for problems, communication issues and errors.

There IS, however, an alternative way to increase your revenues and that’s by leveraging your knowledge and turning it into DIY info products for your potential clients and site visitors.

Not only do these products allow you to demonstrate your expertise without requiring your personal one-on-one time, you’ll essentially get paid to market your business and grow that all important know, like and trust factor.

The crazy thing is almost NO ONE in our industry is doing this for their prospects and clients! You don’t have to be one of them.

On Thursday, November 29, I’m conducting a class where I will show you all the ins and outs of creating info products and multi-layer revenue streams in your business. This is a brand new class that I’ve been “threatening” to do for several months and next month is finally it!

See the registration for more information and to secure your spot >>

I’ll see you there! :)