The good news is I’m starting to get more readers and comments on my blog. The bad news is, it’s taking more and more of my time to respond. Is replying to blog comments something I should delegate or something I should handle myself? —Deidra Miller, Magic Wing Administration
Personally, I think it’s something you should handle yourself.
I know there are “experts” out there who say you should respond to every comment and to delegate if you need to so that you can. Hey, it’s their blog. That’s up to them.
To me, though, if a blog has an actual person behind it and it’s intended to connect with people, even if it’s still for business, then that blog author’s interests as well as those of his or her readers’ will be better served if the responses to comments are made by the blog author. You can’t delegate personality, authenticity or your unique charm and perspective.
And the thing is, if you have people who support you in other areas of your business, that should be freeing up your time so that you have more of it to respond personally on your own blog.
Some things aren’t meant to be systemized or automated or delegated.
My philosohpy is to just be a person. Not a robot. Not a faceless, nameless corporate machine.
Plus, not all comments require a response. Sometimes they do, sometimes they don’t.
When people respond to literally every comment, it becomes a bit of a cartoon, the back-and-forth one where they’re going, “Thank you.” “No, thank you.” “No, thank YOU.” “NO, thank YOU!” And on and on ad nauseum, lol.
I don’t do anything because I’m supposed to. I do it because it feels natural and makes sense.
When I comment on someone else’s blog, I don’t necessarily expect a reply unless, for example, I’ve asked a specific question. A lot of times comments are just statements.
Not every comment requires a direct response. I think most smart people get that. And sometimes all a comment requires is a little smiley face of acknowledgement.
But, of course, if they’ve asked a question or you can clearly see there’s more to say or that they want acknowledgement, then you definitely want to reply.
That said, don’t feel you have to respond instantly. While some replies you can whip up on the fly, others require a bit more thought and mental bandwidth. Save those for when you have more “space.”
Of course, it can be easy to forget to respond so what I do is put the emailed comment notification in my daily online tickler folders so that I have a reminder.
My thinking is, don’t stress over being fomulaic in your approach. Just be a person. Reply and add to the conversation when and where it makes sense and you’ll be seen as a real person with something to say who offers genuine—not artificial, canned or forced—interaction and conversation.