Telling people you cost less and that they’ll save money by hiring you is basically TELLING them to devalue you.
It’s a cattle-call to all the worst kinds of clients out there (you know, the cheapskates who want everything for nothing and think nothing you do is good enough).
You might think this is the sexy message it takes to attract attention, but what it gets you is the wrong attention from the wrong kind of clients.
All this talk about saving and lower costs and being affordable and cheaper than an employee, etc., puts people in poverty/scarcity mindset.
But you need for clients to stop clutching the purse strings in order to invest in you and themselves.
So, you’re defeating your purpose by making your marketing message all about the money.
Stop doing that.
Something worth having is worth paying well for. (And clients who pay well are worth having, believe you me. You want that for yourself, don’t you?)
Stop talking about the money, and start talking about all that clients gain from working with you.
My Challenge to You
Start a list of all the ways your clients’ circumstances are improved by working with you, all that they gain, how they benefit.
DO NOT list anything having to do with money or saving it in any way.
The resulting list (which you can keep adding to throughout the life of your business) is what your marketing message should be all about.
(Keep this list in a tool like Workflowy so you can add to it on the fly quickly and easily.)