Not sure where I first came across this quote, but it’s a sentiment that always bear repeating.
To an extent, value is relative. Which is why it’s important to work with the right, well-chosen clients, clients who need what you have to offer and will therefore appreciate (i.e., value) it more highly.
That said, at a fundamental level, if you don’t value what you have to offer (and price it accordingly), no one else will either.
Does this resonate with you? I’d love to hear why.
I have struggled with this for years and I believe my business has not been successful as it should have as a result of it.
I am in a season of re-branding and recognize that overcoming this issue will be a breakthrough in how I VALUE myself as well as the QUALITY of life and wealth.
Thank you for posting this! It’s definitely an encouragement that I’m on the right track.
I hear you, Donna. It’s something we have all struggled with throughout our business journey so you are not alone.
One thing I always remind people is that if we don’t price profitably, we won’t be in business long to be able to provide the help we want to give and that people need. So it is imperative that we price our support profitably, professionally, and sustainably.
Of course, that is self-centric (not that there is anything wrong with that). But from a more client-centric viewpoint, we could adjust this meme to say:
“My prices are based on my talent and all that you gain from working with me.”
What a timely message! Thank you so much for sharing and all that you do to believe in us and for us! This came at the perfect time, as I was headed to a client with my price in mind. Taking advice from your ‘The Whole Shebang’ on pricing from a place of value. My business and mindset as I build my business will forever be impacted by your teaching on understanding my value! #OnwardAndUpward
That is wonderful to hear, April! Thank you so much for sharing. 🙂