I think the idea that very commonly travels around our circles that we should be “one-stop” shops is dangerous.
Dangerous in that it sets you up for failure and mediocrity.
Dangerous because it’s rooted in employee mindset.
Dangerous because it stems from an underlying lack of healthy professional self-esteem that who you are and what you do is ENOUGH.
And dangerous because it teaches clients and others to devalue the expertise you ARE in business to provide.
It is ENOUGH to be in one business, not a million different businesses at once (i.e., administrative support… not administrative support AND web design AND graphic design AND bookkeeping AND marketing AND social media AND writing/copywriting, and any and every other hat you can find to put on).
That BS is something employers pulled on their admin staff because they could get away with it (i.e., dumping every kind of work and role onto them beyond their job description without any promotion in title or pay).
You don’t need to carry that wrong and negative influence over into your business. And you shouldn’t.
Because you are not a human garbage dump.
Because business and employment are not the same thing.
And because running your business and working with clients as if you were still an employee keeps your business from really flourishing.
It is ENOUGH to keep your eye on your one focus and discipline.
In that way, you beat mediocrity and can be the very best you can be at the particular thing you are in business to do.
Trying to diversify and be all the things to every body keeps you unfocused and dilutes the time and energy needed to do any one thing particularly well.
People who specialize in mediocrity don’t make the big bucks, are tired and scattered all the time, and never gain traction in their businesses.
You DON’T have to solve ALL problems for clients. You only have to solve the problem your business is set up to solve.
You DON’T have to be all things to every body.