Good article from Zapier today: 10 Signs that You’re Headed for Burnout
This is why it’s so important to build a business around YOUR needs first, not clients.
Figure that out, formalize it, write it down, and say it out loud. Then, choose only clients, work, and business practices that align with those standards, intentions and values.
When all you do is chase after any clients without discernment, working just for the money, instead of instituting policies, procedures and protocols around the standards and values you want for yourself and your business, and you continue to work with less than ideal clients, that is a fast path to stress, overwhelm, then burnout and exhaustion.
And don’t misunderstand me. I’m not talking about making clients second-fiddle. Far from it.
It’s actually about the fact that by putting yourself first and building a business that serves YOU and your needs first, you are actually FAR better equipped to a) get better clients, and b) take exceptionally good care of those clients.
A business that doesn’t make you happy ultimately does no one any good, not you and not the clients.