This is unquestionably sage advice.
If you don’t love what you do, you aren’t going to do great work.
And you’re going to hate doing it.
You can’t do right by your clients or live your best life that way.
But there are two important important ideas missing here:
- You can’t take great care of others unless you first take great care of yourself.
- You can’t do great work if you don’t set the standards and create the environment that allow you to do that.
Without setting the foundations for these things, it’s inevitable that you will come to dread your work.
In taking care of yourself first, that means pricing profitably, making sure you are charging enough so that you are earning comfortably and your business is sustainable.
You can’t take great care of your clients if you are stressed out about money or constantly preoccupied with needing to make more (because you haven’t priced properly in the first place).
Pricing profitably allows you to do your best work for clients and give them your best attention.
You also need to set the stage to do great work.
That means setting standards and having boundaries, and establishing policies, procedures and protocols that create the conditions to support these things.
What level of quality is important to you as well as your clients?
Breakneck speed is not a sustainable pace. You’ll need to set expectations around turn-around times that give you plenty of breathing room.
What do you need from clients to feel valued and appreciated?
Are those the kind of clients you are choosing to work with?
Are you loving what you do right now? Are you loving the way you are doing it?
What do you want to leave behind in 2016? What do you want more of this year? What do you want do differently moving forward?