Watching SharkTank (episode 23) and Robert Herjavec shared some very astute insight/advice with a pair of entrepreneurs who were trying to be and do too many different things, solve too many different problems:
“Man, you are fighting soooo many battles. Look, a guy that used to work for me, he was at one point the eleventh fastest man in the world. I run five miles a day so I used to say, ‘Hey, let’s go running.’ And he would say to me, ‘I can’t run five miles.’ I’d say, ‘Come on, man, you’re in great shape; you can run five miles.’ ‘I don’t run five miles. I run a hundred meters as fast as I can. That’s my job.'”
Back to the entrepreneurs, he continues…
“I’m not sure what your job is. You’re doing a performance shoe. Then you’re doing email software. Then you’re doing a NASCAR shoe. You’re fighting too many battles. If you want to win, just run the hundred meters. Focus.”
This is a problem a great many people in our industry suffer from as well.
They’re providing administrative support. Then they’re also trying to be in the web design business. And the bookkeeping business. And the graphic design business. And the desktop publishing business. And the marketing business. And the IT business…
They are fighting too many battles.
You don’t have to be this, that and the other, and trying to be will keep you from excelling, gaining traction and succeeding in any of them.
If you want to win, focus.