Picking an Email Name: Personal vs. Generic

Picking an Email Name: Personal vs Generic

I saw that someone asked about picking an email name, and I thought it was a great question.

Here’s my advice:

When choosing between your name (e.g., firstname@yourdomain.com or first.last@yourdomain.com) or something generic (e.g., admin@yourdomain.com or service@yourdomain.com), go with your name.

First, it’s more personable.

People do business with people. An email address with your name will create far more personal connection and rapport than something generic.

Those sending a message will feel more warm and fuzzy about you because they know they are reaching a real, live human being with name, not a cold, nameless, faceless entity.

Who wants to shake hands with a robot after all? (Wait, nerds, don’t answer that, lol.)

Second, generic emails (e.g., admin@yourdomain.com) are spam triggers. Many spam filtering algorithms see these as being sent by robots and will often sort them into the spam/junk mail folder.

If you want to make sure your message gets through while also nurturing personal connection with your prospects and clients, use your name: you@yourdomain.com or you.lastname@yourdomain.com.

(By the way, in the email account settings, be sure you enter your first and last name in the user information so when your email lands in someone’s in-box, they know exactly who it’s from and that it’s a real person, namely YOU.)

And since we’re on the topic, always use an email on your own domain.

Burner account emails (i.e., Outlook.com, Yahoo, Gmail) do nothing to help market your business.

For example, let’s say a contact refers your email to a potential client. Without your domain name on there, they have no clue what your website is (where they may want to go to find out more about you).

In this day and age, a service or provider without a website is one that gets dismissed out of hand. They might try to Google your name to see if something comes up.

On the other hand, they might not, especially when they have other service providers using emails on their own domain where they can instantly see where to go to learn more.

Make it easier for your prospects, because you never know when, where or how they might learn of you simply because they came across your email address.

One Response

  1. I must say I agree with you 100% on this. Whenever I see a ‘professional’ with a generic name like info@… or admin@… I almost instantly detach from them. Who are you??? You’ve just lost a lot of credibility because I don’t know your name. Also, using what you refer to as burner accounts: Hotmail, Gmail, etc., makes me think you’re not consistent. I feel like you may be ‘here today but gone tomorrow’. Seeing a domain name in an email address suggests stability and instills confidence. And, like you said it’s easy to find you. Thanks Danielle for bringing up these important points. Especially to newbies who may not know better.

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