Don’t call administrative support “general.”
You are putting it in a very demeaning, unimportant light when you say that.
Administrative support is a very specific skill, expertise and sensibility, and is absolutely one of THE most important aspects involved in a well-run business.
Administration is the very backbone of every business. The administrative engine can either make or break a business.
Therefore, you must stop talking about administrative support in such derogatory ways.
If you don’t value and honor what you do, and view it and portray it in all its vital, integral relevance and importance to the success or failure of a business, prospective clients won’t either.
What you need to understand yourself is that administrative support is a specialization and category of business and service in and of itself.
There’s nothing general (or unimportant) about it.
So stop saying that! Get rid of the word “general” from your business and marketing vocabulary altogether.