There’s a difference between an assistant and an Administrative Consultant.
An assistant is a gopher who is told to do anything and everything. Being an assistant is a role, not an expertise.
An Administrative Consultant is someone who specializes specifically in the art and expertise of administrative work.
You can tell people that you’re a business owner until you’re blue in the face and not their beck-and-call employee, but if you call yourself an assistant, people will always think of you as an assistant, consciously or subconsciously. So stop calling yourself one.
Don’t buy into the idea whatsoever that clients should be able to come to you for anything and everything. It’s utter BS in business and will bury you in muck work and rabbit holes. You’ll never be able to build a flexible, freedom-filled practice if you make yourself stuck being an assistant/gopher to clients. And I’m telling you this as someone who actually DOES this work and runs a business as an Administrative Consultant, not someone sitting in an ivory tower who hasn’t run a support business in over 15 years.
Teaching people how to be assistants except that they now work from their own office instead of sitting outside the boss’s office is not a new paradigm whatsoever.
Being an Administrative Consultant IS a new paradigm because it’s about specializing in the expertise of administrative support, not being anyone’s assistant, not being their gopher, and not being their personal valet or servant.
As an Administrative Consultant, clients come to you specifically for administrative support in the same way that they go to their lawyers for their legal expertise, their accountants for their financial expertise or their designers for their visual and technological marketing expertise.
When you run your business in this way and focus on your specific expertise, not on being anyone’s anything and everything assistant, you can command higher fees, have more freedom and flexibility and more time for your life instead of being chained to your computer.