Two more phrases to delete from your biz vocabulary and website content: “work-from-home” and “home-based business.”
You are sending out the wrong signals and setting wrong perceptions in your potential clients with these phrasings.
“Work-from-home” is a phrase that refers to telecommuting—both of which are terms of employment, not business.
The fact that you run your business from home is completely irrelevant. A business is a business, period.
Even thought it might be true that you technically are a “home-based business,” that phrase detracts from your professional image and has a subtle, subconscious implication that it is somehow different or less than a regular business.
I’m not suggesting you lie about it; you merely don’t need to point it out or emphasize it or focus on that detail whatsoever.
(By the way, this is also the reason the word “virtual” is completely ridiculous to be using in business. It’s a completely superfluous, inane, irrelevant detail that doesn’t need to a part of your title, marketing or business conversations whatsoever.)