One of the things I love about etsy are the clever, inventive ways the vendors come up with in saying thank you. This is obviously something that is cultivated as part of the etsy culture. From beautiful uses of natural materials to creative packaging to (like today) an adorable little bundle of extra beads with “Thank you” attached.
Sure, some may think it’s “just” a thank you, but that stuff is not lost on clients and customers. It’s delightful and memorable and there is obvious effort and style involved, which is what makes it more meaningful.
This kind of effort can make even more of an impact on the clients of services (where our “product” is a service which is basically invisible). I am not a fan of automating “thank you’s.” I detest it, in fact. Because the message is, you are not worth me putting myself out enough to make an effort. And it’s the personal attention and effort that is the secret sauce and makes the meaning.
What clever, creative, inventive ways can you dream up and instititute as part of your brand culture to say “thank you” to your clients for their (continued) business?