Clients Don’t Happen by Accident

Marketing is a fact of life in business. Your business will not happen by magic or magical thinking.

Yes, when you examine things so closely, a lot of times it can feel a bit too deliberate or artificial. But that dissection of how things work, how people react and respond to your business and offerings, is necessary for your understanding. There’s nothing icky about that unless you are being inauthentic.

Understanding, intention and action are what make your business and marketing work. You’re going to have a long, tedious, disappointing (not to mention cash-poor) road ahead of you if you expect that your clients are going to “happen” to you by happy accidents.

That’s no way to build a business. Well, it’s a way, certainly, but a very ineffective one. ๐Ÿ˜‰

4 Comments Posted in A Little Kick in the Butt, Getting Clients, Marketing. Bookmark the permalink.

4 Responses

  1. Danielle:

    Great Point! Our virtual business niche is Long Term Care insurance. We’ve been reaching out to folks we know and are networking with them but do you have any suggestions on finding some new blood to contact.

  2. Good for you for having a target market! That’s half the battle right there so you’ve solved a lot of problems for yourself by having one.

    I don’t know anything about that target market myself so can’t be of any help to you there. But that, of course, is the job of each of us in business… we each have to determine who our target market is and then learn all we can about them.

    So who you should really be asking that question of (“Where can I find more long term care insurance clients?”) is those who are actually in that business. Ask them where they are hanging out online and off. What business groups do they attend? What are their trade publications? Are there industry events you can go to? Professional associations you can join? Are they ways you can get involved in these avenues?

    Once you find out the answers to these kind of questions, you can then begin to determine all the ways you in which can interact with them more and meet more of them (not to mention, continue to pick their brains so you can figure out how to best support them and hone your offerings accordingly).

    Hope that helps!

  3. Nekiwa Smith says:

    I am looking for larger companies and corporate clients. Do you have any insight as to how to find them as well?

  4. Hi Nekiwa ๐Ÿ™‚

    I can’t help you with that because that’s the job of each of us to do in our own businesses, and because “larger companies and corporate clients” is not a target market. You need to get more narrow, more specific, so that you can then begin to find who you’re looking for. Do you see?

    Once you know who you specifically are talking to/looking to work with, it makes the job of finding them (and asking yourself and them the right questions) INFINITELY easier.

    Check out my blog category for “Target Market.” Those posts should help you better understand why you want to have a target market and how it will make your business and marketing a lot easier:


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