Archive for January 25th, 2012

Clients Don’t Happen by Accident

Marketing is a fact of life in business. Your business will not happen by magic or magical thinking.

Yes, when you examine things so closely, a lot of times it can feel a bit too deliberate or artificial. But that dissection of how things work, how people react and respond to your business and offerings, is necessary for your understanding. There’s nothing icky about that unless you are being inauthentic.

Understanding, intention and action are what make your business and marketing work. You’re going to have a long, tedious, disappointing (not to mention cash-poor) road ahead of you if you expect that your clients are going to “happen” to you by happy accidents.

That’s no way to build a business. Well, it’s a way, certainly, but a very ineffective one. πŸ˜‰