Archive for November 8th, 2011

Dear Danielle: Will Certification Make Me Look More Professional?

This question comes up frequently. And I often see  newcomers to the industry being preyed upon due to their mistaken belief that “certification will make me look more professional.”

The fact is, no one’s little piece of paper is going to make you look more professional.

The only thing that will make you look more professional is by DEMONSTRATING your expertise and competence and skills in everything you do.

That includes how your website looks, how you speak, your message, your business operations and processes… These are the things that make you look more professional.

In over 14 years of business, I have never once been asked by a client if I am certified. They simply do not care.

And it’s not something that ever occurs to them to ask when every other demonstration to them indicates that you are professional, credible, trustworthy and competent.

Sadly, many people will waste their precious time and money on certifications that will have absolutely nothing to do with getting clients and whether they succeed or fail.

I’ve written about this topic extensively on my old blog and have just moved all these posts over to the new blog here under their own category called “Certification Is a Joke.”

If you are thinking about paying for certification in our industry, read the posts I’ve written on this subject first.