Archive for October 25th, 2011

I’m Cheap and Desperate

“I save you money.”

“I’m cheaper than an employee.”

Get free this, discounted that.

These are not value positions. These are bribes.

And it’s why you’re attracting cheap-minded, money-focused clients.

Bribery does not attract those who value the solutions you offer.

Bribery does not engender loyalty. The minute someone cheaper comes along, those clients are out the door in a hot second.

Because they didn’t hire you based on expertise, they hired you based on how cheap you were.

Bribery signals desperation. It portrays you as someone who is desperate instead of someone who is an expert who can truly help and is worth working with.

You can only frame yourself that way once you stop focusing your entire conversation on how little you cost and what they can get for free.