Which would you want to pay for:

Product A:
Toast. White, wheat or English muffin… $1.00

Product B:
Toasted Bread. Two generous slices of our handmade Artisan bread (your choice multi-grain, stone-milled German rye or honey wheat) toasted to golden perfection. All our breads are baked fresh daily and made with 100% whole wheat goodness. Served with a side of farm-fresh whipped butter and raspberry jam… $2.00

Guess what this has to do with your business and how you frame what you do. 😉