People would much rather work with experts than with generalists.
That’s because their perception is that an expert can help them better (which, if the professional truly is an expert, they can).
People will pay more for experts as well.
But what makes someone an expert? What is “expertise?”
Here’s a list of characteristics I’ve started to help define what “expertise” means and get you to thinking about your role as an Administrative Expert.
What Is Expertise/What Makes Someone an Expert
1. Specific (e.g., administrative support is a specific and separate expertise from, say, web design or bookkeeping).
2. Experience
3. Training/education
4. Creativity
5. Talent
6. Critical thinking
7. Business knowledge/acumen/sensibility
8. Understanding of clients and the market
Do you have any others to add to the list?
I agree with your list. I would probably add testimonials that confirm a person’s expertise.