Dear Danielle: What List Management System Do You Recommend

Dear Danielle:

I have enjoyed learning about becoming a better administrative support business owner through your newsletter and forms. My question now is I have a client that wants me to manage his membership database and newsletter formatting and sending. Is there a system that you have used or recommend for this? His database contains over 800 email addresses and names and is done as an excel spreadsheet. His newsletter content is coming from another source and it is expected that I manage that. Any Hints? Recommendations? Thanks –BD

I’d need a bit more information about the context of his membership database to share any thoughts there (e.g., who is added and how and when, and what are his objectives for collecting and using the information?), but as far as ezines, I always encourage clients to go with a list management, autoresponder and distribution tool such as Aweber.

Managing ezine subscribers via an excel spreadsheet is so inefficient and archaic.

Tools like Aweber not only automate the function of opting in subscribers, it provides the tools to create ezine templates, schedule them ahead of time for publication, utilize autoresponder capabilities, allow subscribers to manage their own subscriptions and the client to leverage and maximize their networking and marketing to a greater, more consistent degree.

With Aweber you can use one of the many basic ezine templates they provide for free, modify one of their templates or upload your own ezine format in HTML. It’s super flexible and easy to use.

You can also upload as many issues ahead of time as you wish and set each of them to publish automatically according to whatever dates you have indicated.

The broadcast messaging allows you schedule ezines or any other kind of one-off communications you wish to go out to your lists. And you can have as many lists as you wish: one for your ezine subscribers, one for your members, one for teleseminar registrations, etc.

The autoresponders are another great tool you get with Aweber. With autoresponders, you can set up a series of follow-up communications to go out automatically in sequential time intervals rather than specific dates.

For example, some people use autoresponders to offer e-courses. Subscribers who are interested will opt-in to the list and the autoresponders will issue the first lesson, then the second lesson 7 days after that (or however many days interval you indicate), and so on.

Aweber’s tracking, reporting and analysis tools are incredible, and it’s got the highest whitelist ratings and best delivery rates of all the other services.

So you see, simply storing names and contact info in a spreadsheet really doesn’t do much for you. With an autoresponder/list management service such as Aweber, not only are you streamlining all the work and processes that go into list building, but also automating and making dynamic use of the information and actually putting it into action. I would definitely encourage your client in that direction.

Aweber will allow him to import an existing list, but it must be washed clean first of any obsolete email addresses and the subscribers will have to confirm their desire to opt-in again.

Moving to any new system like that he can expect to lose some of the people on his current list (some experts say the rule of thumb is about 50%) so it’s not entirely painless.

However, you want to help him understand that communicating or trying to maintain a relationship with folks who aren’t interested in the first place isn’t effort that is well-placed.

Aweber will help him build his list back up and what’s better is that he’ll be gaining people who really do have an interest and want to hear from him (as opposed to continuing to send out messages to people he’s merely collected business cards from who may not have any interest in his business or hearing from him).

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