Archive for April 10th, 2008

Are You a Cheapskate?

No, I’m serious…

When you make decisions about your business, are you constantly looking for the free ride?

How do you choose your vendors and service providers? Is your initial inclination to weigh and examine quality, benefits, advantages and results? Or is “cheaper/cheapest” and “free” your primary criteria?

If it’s the latter, you’re killing your business.

And not for the reasons you think.

While there absolutely is truth in the adage “you need to spend money to make money,” I’m not talking about that.

I’m referring to something that’s far more insidious and damaging to your business. And that’s poverty mentality.

If you are a laws of attraction/abundance type person, or more of an intentions person like me, you are familiar with some form of the saying “you attract what you put out.”

If you are operating with a cheapskate’s mindset, guess who that’s going to attract to your business?

Yup, you got it—cheapskate clients. And that’s because your own mindset will permeate the current of your written and verbal communications.

Be honest, how many times have you complained to yourself or commiserated with colleagues about cheapo clients who want everything for nothing, who think you’re in business to work for free?

Now think about this:  How many times have you operated the very same way when you purchased services or products from others?

If you want to be approached by clients who respect and value you as professional, you have to be that way yourself. That means, you have to stop trying to nickel and dime your fellow professionals. Stop expecting everything to be free and “cheap.”

I’m not saying that you have to spend what you don’t have (although something worth having is worth saving for or moving mountains to get if need be), nor that the highest priced product or service is necessarily always the best and what you should choose every time.

That’s not what I mean at all.

It’s all in how you think and choose, regardless of whether the best is the most expensive, the least expensive, or somewhere in between.

When you stop being a cheapskate yourself and instead make your purchasing decisions based first on quality, skill and ROI, you are putting out into the world that which is going to come back to you.

When you start operating in that manner, you will consciously and unconsciously begin to understand and attract clients who base their purchasing decisions and how they choose their service providers the same way.

Because when your mindset shifts in this manner, something even more important happens: you begin to better understand your own value.

In turn, new ways for articulating that value will come to you, almost by magic it will seem.

And transformation is magical.

But then again, it’s not—it’s all about intention and consciousness. 😉